Senior director, product vs director, product marketing

The differences between senior directors, product and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product and a director, product marketing. Additionally, a senior director, product has an average salary of $175,425, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for a senior director, product include product management, SR and product strategy. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Senior director, product vs director, product marketing overview

	Senior Director, Product	Director, Product Marketing
Yearly salary	$175,425	$141,699
Hourly rate	$84.34	$68.12
Growth rate	10%	10%
Number of jobs	108,371	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior director, product do?

A senior product director is responsible for overseeing the product management operations across the organization and ensuring that the procedures meet the business requirements and client specifications. Senior product directors coordinate the sales and marketing efforts to deliver efficient marketing and promotional campaigns to enhance the brand image on various platforms and reach the target audience. They also analyze business opportunities by conducting data and statistical analysis with the market trends that would generate more revenue resources and increase the company's profitability.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Senior director, product vs director, product marketing salary

Senior directors, product and directors, product marketing have different pay scales, as shown below.

	Senior Director, Product	Director, Product Marketing
Average salary	$175,425	$141,699
Salary range	Between $127,000 And $241,000	Between $97,000 And $205,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Alaska	California
Best paying company	eBay	Meta
Best paying industry	Technology	Technology

Differences between senior director, product and director, product marketing education

There are a few differences between a senior director, product and a director, product marketing in terms of educational background:

	Senior Director, Product	Director, Product Marketing
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director, product vs director, product marketing demographics

Here are the differences between senior directors, product' and directors, product marketing' demographics:

	Senior Director, Product	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 74.5% Female, 25.5%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director, product and director, product marketing duties and responsibilities

Senior director, product example responsibilities.

Manage end-to-end product offering; defining business requirements & market landscape, pricing & ROI and operational & regulatory requirements.
Conduct integration, technology and programmer partner contract negotiations, manage both internal and external resources for product UI development.
Shift YSI focus from email file exchange to cloud storage and mobile computing platforms.
Develop company-wide financial, dashboards, KPIs and other reporting tools for more accurate business management.
Formulate new product strategies and roadmap to extend YouSendIt (YSI) consumer freemium SaaS offering.
Provide new product guidance for hardware and software development as well as wide area network and cloud applications.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Senior director, product vs director, product marketing skills

Common senior director, product skills

Product Management, 8%
SR, 7%
Product Strategy, 5%
Project Management, 4%
Digital Marketing, 4%
Product Roadmap, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

Senior Director, Product vs. similar jobs

Senior Director, Product related careers

Senior Director, Product related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Senior Director, Product
Senior Director, Product vs Director, Product Marketing

Updated January 8, 2025

Browse executive management jobs