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Senior manager of marketing jobs in Reading, PA

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  • Sr. Manager, Account-Based Marketing

    Blueprint30 LLC

    Senior manager of marketing job in Allentown, PA

    ADP is hiring a Sr. Manager, Account-Based Marketing. In this position, you will be responsible for leading and implementing the Account-Based Marketing (ABM) / Account-Based Experience (ABX) strategy and execution to drive predictable activity and improve the quality of sales pipeline. The successful candidate will have the ability to convert desired business outcomes into an always-on ABM/ABX programs, including one-to-one, one-to-few, and one-to-many approaches. You will co-develop and manage the overall ABM/ABX program, including ideal customer profile design (ICP), buyer journey mapping, execution and optimization of digital and offline demand generation initiatives, display advertising, website personalization, email, social, events and others. You will coordinate with all related functions (e.g., Digital Marketing, Product Marketing, Sales Enablement, Sales, Content Marketing, Marketing Leadership, etc.) to co-build a comprehensive ABM/ABX approach to meet key objectives and drive growth. At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility. RESPONSIBILITIES: Partners with sales and marketing leaders/functions and ABX CoE to develop and own ABM/ABX program roadmap aligned to specific business outcomes Partner on overall ABM/ABX strategy and development, including the management and ongoing maintenance of ICP/segment criteria, buyer journey mapping and design, marketing/sales ABM/ABX program portfolio Assist in identify, develop and maintain ABM/ABX segmentation approach and design build of ideal customer profile (ICP) for strategic targeting and dynamic personalization Partner with marketing technologists for hands-on development, execution, and orchestration of online (paid media, website personalization, email, etc.) and offline (direct mail, phone, etc.) ABM initiatives to drive new opportunities and nurture existing database of target ICP leads/accounts Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend Take a data-driven approach to develop and optimize the efficiency and effectiveness of marketing channels to better nurture leads, increase conversion rates and improve the integrity of the overall database Work with Analytics Team to analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and to continuously optimize our targeting and marketing mix Continuously seek improvement and automation opportunities, and pursue different approaches & tools to experiment with Identify and leverage prior executed campaigns, programs, and web assets to simplify deliverables and streamline program development process and share best practices to enable synergies and economies of scale to be realized across the entire organizational entity. Manage responsibility for all internal stakeholder approval for assigned programs and campaigns. Proactively monitors emerging B2B demand generation market strategies and tactics to identify potential new opportunities for ADP. Manages, schedules and controls daily activities and budget of projects with cross-functional management of teams across Marketing and Sales. This may include very complex initiatives that require a highly strategic approach to development. Identifies gaps and escalates requests for incremental funding if deemed necessary.
    $104k-135k yearly est. 6h ago
  • Vice President of Marketing

    Seakeeper Inc.

    Senior manager of marketing job in Leesport, PA

    Job DescriptionSalary: WHAT YOU'LL DO As the global leader of marine motion control, we are on a mission to create transformational products that allow people to make the most of their time on the water. Marketing is a strategic force in driving what we do and how we do it. As our Vice President of Marketing, youll own the strategy behind growing our brands cult following and driving mass adoption and retention of Seakeeper market share. As our senior Marketing leader, youll support these objectives by: Team: Building and developing a team of marketing experts to drive core marketing functions, supporting your team with active leadership that balances high-level and front-line contributions Organization: Supporting the ongoing implementation of an optimal organizational structure for the Marketing team by clearly defining priorities, balancing workloads, and driving alignment of the team to the business and its current goals Strategy: Developing and owning Marketing strategies that align with broader company goals as well as the strategic thrusts behind Seakeeper products and global regions Growth: Supporting rapid growth by focusing and rallying your team around monthly/short-term goals that support quarterly, annual, and long-term growth objectives Digital: Elevating the use of technology and digital tools to more effectively measure outcomes and engage with consumers Analytics: Measuring operational data and market feedback to develop concise insights for managing your teams priorities, guiding marketing strategy, and delivering communication Customer insights: Serving as the voice of the customer in how Seakeeper maximizes its value proposition by attending to objectively measured customer satisfaction and selling criteria CLTV: Developing a granular understanding of Seakeeper customer lifecycle, including implementing top-down strategies that maximize customer lifetime value and retention Budget: Establishing annual Marketing budget, including the reporting and allocation of spend as well as delegated management of budgeted spend throughout the department Vendors: Managing the selection and utilization of third-party vendors to complement internal expertise and functions Brand: Protecting and growing the Seakeeper brand, while developing a cohesive strategy for Seakeeper product brands as they evolve over time and function together Competition: Owning the competitive positioning of Seakeeper products, including the development and distillation of core messages through Seakeeper Sales team and network Product launch: Supporting the launch, introduction, and adoption of new products Cross-dept: Serving as a senior leader in driving cross-departmental collaboration and support Representative: Representing Seakeeper at major events, in customer conversations, and in media inquires WHAT YOU'LL NEED TO SUCCEED Do you have a positive attitude, an eagerness to learn and the ability to hustle in a fast-paced environment? Then Seakeeper is the place for you! Here are a few other things youll need to succeed. MUST-HAVES Broad experience across marketing, with a minimum of 15 years of overall sales and marketing experience, including in the following areas: Building and leading a global marketing team and operations B2C and B2B marketing strategies, with a strong focus on digital channels Experience with the creation and execution of a wide array of marketing mediums, including visual content, copy, public relations, events & sponsorships, social media, website, email marketing, merchandise, partner support and advertising Contributing to product and sale strategy, including competitive positioning of technical products Experience managing communications to Boards, investors, and executive leadership Analytical mindset, comfortable deriving and communicating insights from data Deep experience working with CRM systems Bachelors degree in business, marketing, communications, or a comparable field Valid passport and availability for both domestic and international travel NICE-TO-HAVES MBA or related Master's degree Demonstrated interest in the marine industry and recreational boating Experience in the following areas: Growing a startup to a mass-market, global brand High growth and/or transformational technology Supporting product-driven businesses Depth of experience in adjacent business functions such as Sales, Strategy, Engineering, or Finance that enables you to more effectively contribute at a senior business level and collaborate cross-functionally Technical aptitude to understand electro-mechanical systems MORE DETAILS YOU'LL WANT TO KNOW Youll be based in one of our facilities in Leesport, PA or Fort Myers, FL full-time, with up to 50% travel to our other locations (including Lavagna, Italy), industry events, and partner engagements Youll report to the Chief Commercial Officer WHY YOU'LL LOVE IT HERE Its true that we make extraordinary products, but our favorite part about Seakeeper is our people! We love the culture we have built and are aggressively protective of our team atmosphere. This is why we value your cultural fit as equally as we value your technical contributions. With a palpable passion for what we do, we work hard, move fast and are constantly pushing (or should we say crushing) boundaries. That means there is no room for jerks! We operate with the nimbleness and growth mindset of a scrappy startup. Throughout the organization, we take ownership and accountability for our ultimate team success by openly and actively seeking out constructive feedback on how we can improve. We believe great ideas can strike at any moment, and when you have one, youre empowered to speak up! Fast-paced and hands-on dont even begin to describe what youll experience here. That means you have the freedom to make a difference and contribute to the larger goal, regardless of your position. The only constant at Seakeeper is change, and we thrive on it! WHO WE ARE 71% of our Earth is covered by water and we want everyone to make the most of it. Thats why we are on a mission to create products that transform the boating experience with an organization that employees want to work for, customers want to buy from, and vendors want to partner with. Founded in 2008, we have grown from a start-up operation to the worldwide leader in marine motion control. The journey began with our gyrostabilization technology, which eliminates up to 90% of boat roll and creates a land-like experience on the water. This technology went from an unknown commodity to a must-have boating requirement in the first decade. In 2022, we added another jaw-dropping technology to our portfolio with the launch of Seakeeper Ride, a first-of-its-kind Vessel Attitude Control System which eliminates underway pitch and roll, making time on the water safer and more comfortable for everyone onboard. In summary, we are in the business of creating gravity-defying products that completely change the way people spend their time on the waterand we are just getting started! We have long runways with both of our technologies with new addressable markets on the horizon and drive to push the boundaries of what our technologies can do. With dedicated focus to each segment, in addition to shared leadership of each vertical, we can balance the different demands of each segment while providing a consist overall vision and direction of the company. Ready for a new challenge in a fast-paced environment? Want to help us disrupt an industry? Come on and apply, we are ready for you! Sign up to receive email updates about Seakeepers current open job opportunities:***************************** Seakeeper is personally committed to building an inclusive and diverse workforce. We are an Equal Employment Opportunity Employer/Affirmative Action Employer and do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, marital status, veteran status, genetic information, or any other protected characteristic under applicable law. All employment is decided on the basis of job requirements, individual qualifications, and business need.
    $132k-194k yearly est. 30d ago
  • Senior Care Marketing Manager

    Columbia Cottage

    Senior manager of marketing job in Collegeville, PA

    Join Our Team as a Marketing Manager at Columbia Cottage supporting our Assisted Living community in Collegeville, PA! Are you passionate about making a difference in the lives of seniors and their families? Do you excel in building relationships and providing exceptional customer service? If so, we have the perfect opportunity for you! Columbia Cottage Assisted Living is seeking a dynamic and driven Marketing Manager to join our team and play a crucial role in enriching the lives of our residents. This position would support our community in Collegeville. Columbia Cottage is not just a facility; it's a community that values and cherishes the well-being of our residents. Our mission is to provide a safe, comfortable, and engaging environment where seniors can thrive and families can find peace of mind. We believe in delivering personalized care and support while fostering a sense of independence and belonging. Title: Senior Care Marketing Manager Responsibilities: As our Marketing Manager, you will be at the forefront of introducing families to the warmth and care that Columbia Cottage offers. Your responsibilities will include: Building relationships: Connect with families seeking assisted living options, understand their needs, and provide compassionate guidance throughout the decision-making process. Conducting tours: Showcase our beautiful facility, highlighting the amenities and services that make Columbia Cottage a desirable choice. Assisting families: Offer support and information about the move-in process, helping them navigate any concerns or questions they may have. Networking: Collaborate with local community partners and organizations to increase awareness of our services and develop potential referral sources. Achieving targets: Drive occupancy by successfully converting leads into new residents. You'll receive a competitive base salary along with a bonus incentive for each new resident that moves in. Qualifications: Proven experience in long-term care sales, preferably in an assisted living environment. Strong understanding of Montgomery County, PA and the surrounding market Outstanding communication and interpersonal skills. Empathetic approach when working with seniors and their families. Ability to work independently while also contributing effectively to a team. Strong organizational skills and attention to detail. Proficiency in using technology and various communication platforms. What We Offer: Competitive base salary starting at $60,000 before incentives Bonus incentives: A rewarding bonus structure for each new resident you help move in and potential for an occupancy bonus. Meaningful work: A chance to make a positive impact on the lives of seniors and their families. Supportive team: Join a group of dedicated professionals who value collaboration and growth. Training and development: Opportunities for continuous learning and skill enhancement. If you are excited about the prospect of being a part of an organization that values compassion, respect, and quality of life, we encourage you to apply. Help us shape the next chapter in the lives of our residents by becoming a vital member of the Columbia Cottage team. To apply, please submit your resume and a cover letter detailing your relevant experience and explaining why you are the ideal candidate for this role. Columbia Cottage Assisted Living is an equal opportunity employer. Visit our website at ******************************** to learn more about us.
    $60k yearly 23d ago
  • Director - Pricing Strategy

    Adpcareers

    Senior manager of marketing job in Allentown, PA

    Based in Roseland, Florham Park or Parsippany, New Jersey or in one of our New York City offices this role will report directly to the VP Pricing Strategy. The Director of Pricing is a pivotal and influential role in developing and implementing pricing strategies that maximize revenue and drive market share. The Director of Pricing is an individual contributor but one who works closely and partners with peers across the organization including Sales, Sales Operations, Strategy, Product, Marketing, and Finance to drive pricing, bundling strategies and our go to market approach. KEY RESPONSIBILITIES The Director of Pricing will be responsible for all facets of pricing including the strategy, management of the pricebook and reporting and will collaborate with a cross functional leadership and the stakeholder community to: Provide insights and recommendations on pricing strategy Drive, organize and communicate the performance metrics of sales, attach rates, discounting and promotions Lead market research projects to uncover and identify price opportunities and communicate results with stakeholders Build and support new reporting and analytics across domestic and international business units Solve unique and complex problems that have a broad impact on the business. Contributes to the development of each segment go to market strategy Leads project teams to achieve milestones and objectives Awareness of marketplace pricing practices and opportunities for execution Develop and execute options / frameworks and regular price / packaging tests to optimize customer acquisition and LTV Reduce price structure complexity and suggest ways to simplify solutions #LI-CS5
    $122k-168k yearly est. 6h ago
  • Sr. Marketing & Communications Manager

    The Wenger Group

    Senior manager of marketing job in Lancaster, PA

    Job Description Who are we: We're a leading Northeast family-owned food, agricultural products, and agricultural services organization headquartered in Pennsylvania. We provide animal nutrition and feeds; specialty protein production, processing, and marketing; on-farm protein production services; and grain, fertilizer, and ingredient procurement. We're a stable company with strong core values, great benefits, competitive wage structure, and a safe and healthy work environment. With over 850 team members, we're a growing company in an essential sector - agriculture! Learn more here: ****************************** What your day looks like: POSITION SUMMARY: The Senior Marketing & Communications Manager will serve as a strategic partner to The Wenger Group's Executive Team, driving high-impact communication initiatives that reinforce the company's mission, vision, and values. This role will lead the development and execution of executive-level communications, including board presentations, strategic customer messaging, internal strategy rollouts, and town hall engagements. The ideal candidate will be a seasoned communicator with a strong grasp of corporate storytelling, stakeholder engagement, and executive presence. ESSENTIAL JOB FUNCTIONS: Executive Communications Develop and refine board-level presentation materials in collaboration with senior leaders. Craft compelling narratives that align with corporate strategy and performance metrics. Support CEO and C-suite communications with speechwriting, talking points, and visual storytelling. Corporate Identity & Messaging Lead initiatives to articulate and embed the company's mission, vision, and values across all communication channels. Ensure consistent messaging across internal and external platforms, including strategic customer presentations and investor communications. Internal Engagement Design and execute communication strategies for annual strategy rollouts and town hall meetings. Partner with HR and business unit leaders to drive employee engagement through clear, inspiring messaging. Manage logistics and content for internal events, including scripting, slide decks, and video messaging. Strategic Customer Communications Collaborate with sales and business development teams to create tailored presentations for key accounts. Translate complex business strategies into customer-facing narratives that drive trust and alignment. Cross-Functional Collaboration Work closely with marketing, HR, and operations to ensure alignment of messaging and priorities. Serve as a communications advisor to senior leaders, offering guidance on tone, delivery, and impact. EDUCATION & EXPERIENCE: Required: Bachelor's degree in Communications, Marketing, Business, or related field. 7+ years of experience in corporate communications, executive support, or strategic marketing. Proven experience developing board-level presentations and executive messaging. Exceptional writing, editing, and storytelling skills. Strong project management and stakeholder engagement capabilities. Preferred: Experience in agriculture, food production, or manufacturing sectors. Familiarity with internal communications platforms (e.g., SharePoint, Teams, Yammer). Advanced PowerPoint and visual design skills. MBA or relevant communications certifications (e.g., IABC, PRSA). In addition to our more traditional benefits, we also offer great perks and numerous resources for professional development and team building: Promotional opportunities Rewards and recognition programs Robust onboarding and training program Employee Discount Programs (Perks at Work) Employee referral program Encouraging and collaborative culture What our benefits are: Paid Time Off, Floating Holiday, Volunteer Day, Parental Leave, etc. Carebridge Employee Assistance Program For all full-time members: Medical Dental Vision Health Savings Account (HSA) Medical Flexible Spending Account Dependent Care Flexible Spending Account Life Insurance/Accidental Death and Dismemberment Insurance Short-Term & Long-Term Disability Pet Insurance Each team member has the potential to earn a yearly bonus based on the achievement of company goals. The Wenger Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type as protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Powered by ExactHire:190094
    $60k-89k yearly est. 8d ago
  • Marketing Program Manager - OEM Partnerships

    APR Supply Co

    Senior manager of marketing job in Lebanon, PA

    Job DescriptionAre you a creative strategist who thrives on building strong relationships and turning ideas into impact? Do you enjoy working cross-functionally, collaborating with vendors and internal teams to bring innovative campaigns to life? If you're a self-starter, a team player, and ready to own the success of your marketing programs-APR Supply Co. wants to hear from you.About UsAPR Supply Co. is a fast-growing distributor of HVAC, plumbing, and hydronic supplies, serving customers across PA, NJ, and DE. With over 450 team members and a commitment to excellence, we operate on four core values: Customer, Accountability, Excellence, and Results. We're not just looking for someone to fill a seat-we're looking for someone to help us grow, innovate, and create enthusiastic customers.About the RoleAs our Marketing Program Manager - OEM Partnerships, you'll be at the intersection of creativity and strategy-owning go-to-market plans, collaborating with sales and purchasing teams, and partnering directly with manufacturers. This is a non-supervisory role, ideal for someone who loves rolling up their sleeves, solving problems, and delivering results in a fast-paced, team-focused environment.What You'll Be Doing Develop and lead compelling, channel-driven marketing strategies for key vendor partners Collaborate with internal teams-Sales, Purchasing, and Execs-to align messaging and drive growth Manage projects from concept through execution, ensuring milestones and KPIs are met Identify opportunities to layer on marketing efforts that align with business goals Build and maintain strong relationships with manufacturers to support satisfaction and partnership success Analyze performance data, vendor investment, and campaign ROI to drive continuous improvement Partner with accounting to manage co-op funds and accurate record keeping Represent APR at industry events and bring back insights to inspire new strategies What We're Looking For A creative thinker with strong project management and organizational skills A collaborative team player who communicates clearly and confidently Experience creating and executing marketing strategies in B2B or distribution environments Strong analytical skills and comfort using data to inform decisions A self-motivated go-getter who thrives in a dynamic, deadline-driven setting Bonus if you have experience with co-op marketing and vendor relationships Why APR Supply Co.? Competitive salary and comprehensive benefits package Health, dental, vision, 401(k), and paid time off A supportive, team-first culture focused on development and long-term success A chance to make your mark on a growing company that values ideas, initiative, and innovation Ready to bring your energy and creativity to a company that values results and relationships? Apply now or learn more at ***************** #IND-APR #ZIP-APR
    $71k-98k yearly est. 27d ago
  • Senior Manager, Branded Petroleum Products

    Buckeye Career 4.0company rating

    Senior manager of marketing job in Emmaus, PA

    Buckeye is the premier infrastructure and logistics provider for the world's energy needs, both today and tomorrow. Since 1886, we have successfully navigated transitions in the way energy has been distributed to continually meet the needs of an evolving market and industry environment. Our people are a critical element to the success and longevity of our operational history and our future as we seek to thrive through the energy transition. We own and operate a diversified global network of integrated assets providing midstream logistic solutions, primarily consisting of the transportation, storage, processing, and marketing of liquid petroleum products. We are committed to safely and responsibly providing world-class service to meet the continually evolving energy needs of our customers and the communities we serve. As part of this commitment to our customers, we are continually diversifying our platform and service offerings to enable less carbon intensive energy solutions and undertaking decarbonization efforts on our operations. Buckeye Partners is currently seeking a Senior Manager, Branded Petroleum Products with experience in branded petroleum sales in the Oil & Gas Industry to join our team! Role Summary: Responsible for managing the Branded Petroleum Sales Team. Duties include working with third parties to increase sales revenue for branded products as well as continually improving the sales process and customer service levels. Responsibilities & Essential Functions include: Manage Branded Petroleum Sales Team. Includes ensuring the development of new business and maintaining and extending existing contracts, and holding Sales Representatives accountable for managing growth in their assigned territories. Oversee the daily administrative work of the Branded Petroleum Administrative Assistant. Play an active role in Petroleum industry groups and or functions in order to promote Buckeye Energy Services. Remain current on pending petroleum related legislation and product changes to better inform new and existing customers. In all ways, provide value added service to our customers. Conduct brand meetings, which include engaging in discussions related to brand strategy and increasing volume and profits. Making continual improvements to branded-supply contracts. Work with legal counsel to improve supply contracts. Perform customer site visits as necessary with or without the Sales Representative; Work with credit and transportation departments to work through customer related issues. Correspond with supplier representative as necessary. Serve on distributor advisory counsel boards. Develop Sales Representatives to deepen functional bench strength in assigned areas. Includes providing formal and non-formal training as necessary. And other duties as assigned. Position Requirements: 10+ experience in wholesale and or retail fuels marketing/sales required. Experience managing sales function or supervising operations required. Proficiency using MS Office, including Excel and Word required. Ability to travel up to 40% domestically. Certificates & Licenses: None required Other Skills, Attributes and Abilities: This job includes frequent interaction with a wide range of personnel from company officers to hourly employees, which requires excellent communication, leadership and interpersonal skills. Good reasoning and analytical skills are also required. Candidate will be required to travel to visit potential and existing customers. They will be asked to represent the Company at various industry functions and organizations. Candidate will need to be well organized and action plan oriented. Essential Functions: This position requires the ability to safely and successfully perform essential job functions consistent with ADA, FMLA and other federal, state and local standards, including meeting qualitative and or/quantitative productivity standards. This role requires the ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards. This position requires compliance with all personnel policies. Physical & Safety Requirements: The person in this position needs to occasionally move inside the office to access file cabinets, office equipment, etc. This role continuously operates a computer and other office productivity equipment (i.e. a calculator, copy machine and computer printer). About You To be successful in the Buckeye culture, our employees must possess a demonstrated commitment to environmental responsibility and regulatory compliance. Excellent communication, both written and verbal, as well as strong organizational skills are paramount. You must work independently and be able to exercise tact, discretion, and professionalism when dealing with internal and external customers, and when handling sensitive and confidential information. Buckeye wants to create and reward an organizational focus that stimulates the creative and entrepreneurial actions of its employees that result in innovative ways of reducing costs, generating revenues, improving productivity, or improving processes. Our People First Culture From managing over 5,000 miles of pipeline to commercializing clean energy projects, our people collaborate to provide world-class service and meet the changing energy needs of our customers. Our employee-first culture means that we invest in our employees and equip them to be fully contributing members of high performing teams. We are focused on collaboration, inclusion, empowerment, accountability, and professional development. We want the best in you to bring out the best in us. Join us as we work together to build a business that is responsive to the needs of the future while continuing to serve the energy needs of communities today.
    $78k-100k yearly est. 60d+ ago
  • Marketing Director, Americas INKS

    Evonik 4.8company rating

    Senior manager of marketing job in Allentown, PA

    What we offer Explore a world of opportunities with us. Look ahead with us and help shape innovative solutions to make our world more sustainable and life healthier, more vibrant and more comfortable. At Evonik, you have the chance to explore, thrive, and grow alongside 33,000 colleagues. Among attractive career paths and high-quality development programs, we not only offer performance-based remuneration and occupational health benefits but also hybrid and flexible working environments with #SmartWork. Bring your fresh perspective, develop your strengths, break out your mold, and find a career that fits your dreams with us. Click on the link below to learn what our employees have to say about Evonik: ************************************************** The Marketing Director, Americas INKS, is responsible for driving profitable growth of the Printing Inks business within the Americas region. This role owns regional marketing strategy, portfolio direction, pricing authority, and customer engagement, while partnering closely with Sales, Technical, and Innovation teams. This is a senior leadership role with significant influence and visibility. While there are no direct reports, the role leads through expertise, collaboration, and execution. Success is defined by growth, profitability, and a strong market position across the region. RESPONSIBILITIES Own regional performance and profitability for the INKS market segment across the Americas. Execute regional market strategy in alignment with global and business line priorities. Translate customer needs, market trends, and competitive insights into portfolio and go-to-market decisions. Lead opportunity management, customer segmentation, and resource allocation for regional projects. Partner closely with Sales and Technical teams to drive profitable growth and customer success. Support and shape the innovation pipeline by identifying portfolio gaps and future market needs. Own regional pricing decisions and competitive positioning within defined business rules. Set direction for regional marketing communications and manage the associated budget. Serve as a key member of the Americas Leadership Team and contribute to global marketing initiatives. REQUIREMENTS Bachelor's degree required, preferably in Chemistry, Chemical Engineering, Materials Science, or a related field. A technical or scientific background is strongly preferred. 7+ years of relevant experience within the inks, coatings, or specialty chemicals market, including experience in marketing, commercial strategy, product management, technical leadership, or customer-facing roles. Relevant experience may include technical, application, product management, or commercial roles with increasing market and customer responsibility. Experience supporting or leading contract negotiations in a B2B environment, in close partnership with sales. Ability to understand technology, market dynamics, and how to execute strategy. Experience in the inks, coatings, or coatings raw materials market is ideal. Strong customer-facing experience, including direct engagement with customers and close collaboration with sales and cross-functional teams to drive growth. Ability to contribute to and shape the innovation pipeline by identifying portfolio gaps, customer needs, and future opportunities. Experience owning or influencing pricing decisions within defined business rules. Comfort operating in a matrixed, global organization, partnering across regions and functions. Proven ability to lead through influence rather than direct authority. Strong communication skills, with the ability to clearly position products and strategies in a compelling, customer-focused way. Language skills in Portuguese or Spanish are a plus, given the Americas scope. The Evonik Group adopts an Equal Employment Opportunity (EEO) approach. Candidates are assessed based on their educational qualifications, experience, job competencies and potential and shall not be discriminated against on the basis of race, ethnicity, age, gender, religion, nationality, disability or sexual orientation or other classifications protected by local, state, or provincial regulations. Your Application To ensure that your application is proceeded as quickly as possible and to protect the environment, please apply online via our careers portal. Further information about Evonik as Employer can be found at *************************** Please address your application to the Talent Acquisition Manager, stating your earliest possible starting date and your salary expectations. Your Talent Acquisition Manager: Wenda Cenexant [C] Company is Evonik Corporation
    $110k-143k yearly est. Auto-Apply 5d ago
  • Director of Digital Marketing

    SEI 4.4company rating

    Senior manager of marketing job in Ancient Oaks, PA

    SEI is seeking to hire a Director of Digital Marketing focused on optimizing and transforming digital marketing efforts SEI. SEI is seeking to hire a Director of Digital Marketing, a creative leader with a proven track record in driving transformative digital strategies. This role is pivotal in shaping SEI's digital presence, optimizing marketing performance, and leveraging technology to deliver measurable business outcomes. You will lead a team of digital specialists, fostering innovation and collaboration across marketing, sales and business teams to ensure SEI remains at the forefront of digital marketing excellence. As the Director of Digital Marketing, your impact on SEI's business will be profound. Your leadership will directly influence SEI's ability to expand market reach, enhance brand visibility, and accelerate revenue growth. By integrating data-driven insights and advanced mar-tech solutions, you will position SEI as a digital-first organization, ensuring competitive advantage and sustained growth. What you will do * Lead Digital Strategy: Define and execute a comprehensive digital marketing roadmap aligned with SEI's business objectives. * Optimize Performance: Drive initiatives across SEO/GEO, SEM/GEM, paid media, social, and content marketing to maximize ROI. * Innovate with Technology: Leverage marketing automation, analytics, and personalization tools to enhance customer engagement. * Collaborate Across Teams: Partner with product, sales, and analytics teams to deliver integrated campaigns. * Optimize Vendors & Compliance: Oversee vendor relationships and ensure adherence to internal compliance and risk management standards. * Champion Data-Driven Decisions: Establish KPIs and reporting frameworks to measure success and inform strategy. What we need from you * Minimum of 10 years of experience in marketing leadership roles. * Expertise in SEO/GEO, SEM/GEM, paid media, social media, and marketing automation platforms. * Strong analytical skills with experience in data-driven decision-making. * Exceptional budgeting and resource management capabilities for successful program execution. * Proven ability to lead cross-functional teams and manage complex projects. * Excellent communication and stakeholder management skills. * Bachelor's degree in Marketing, Business, Finance or related field; advanced degree preferred. SEI's competitive advantage: To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about. Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more. We are a technology and asset management company delivering on our promise of building brave futures (SM)-for our clients, our communities, and ourselves. Come build your brave future at SEI. SEI is an Equal Opportunity Employer and so much more… After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we're (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks. SEI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. AI Acceptable Use in the application and interview process: SEI acknowledges the growing integration of artificial intelligence (AI) tools into individuals' personal and professional lives. If you intend to incorporate the use of any AI tools at any stage of the application and/or interview process, please ensure you have reviewed and adhere to our AI use guidelines.
    $86k-135k yearly est. 14d ago
  • Director of Marketing

    Folino Estate

    Senior manager of marketing job in Reading, PA

    Job Description Director of Marketing Ready to lead and leave your mark on a growing hospitality brand? MAF Hospitality and the Folino Family of Brands are on the rise, and we're searching for a driven, strategic Director of Marketing to join our award-winning team. This is more than a job-it's your chance to shape the future of hospitality in a company that values innovation, family, and unforgettable guest experiences. Why Join Us? Lead the Charge: Own the marketing vision for a growing, multi-concept hospitality group-your strategies will fuel our next chapter. Make Your Mark: Launch bold campaigns, elevate our brand, and drive guest engagement across every touchpoint. Build & Mentor: Grow and inspire a talented team, shaping the culture and capabilities of our marketing department. Collaborate at the Top: Work directly with passionate founders who believe in creativity, innovation, and empowering their leaders. Growth: Be part of a company expanding across Pennsylvania and beyond, with new concepts and locations underway. Culture: Work in a family-owned business that values people, professional development, and work-life balance. Benefits: Competitive salary, medical/dental/vision/life insurance options, meal plan, discounts, flexible scheduling, and more. What You'll Do: Develop and execute innovative, integrated marketing strategies for all MAF Hospitality brands and properties. Champion our brand story-bringing Italian hospitality and memorable guest experiences to life in every campaign. Oversee digital, social, PR, and event marketing-making data-driven decisions and creative leaps. Lead, mentor, and develop a high-performing marketing team that's excited to push boundaries. Be the face of MAF Hospitality at industry events, with media, and in the community. What We're Looking For: 7+ years of marketing leadership (multi-unit or corporate) Proven success in team leadership, financial management, and operational excellence Passion for hospitality, innovation, and guest satisfaction Strong communicator, collaborator, and hands-on leader Ready to build your legacy with us? Apply now with your resume and a cover letter sharing your vision for Marketing leadership.
    $84k-140k yearly est. 29d ago
  • Marketing Manager

    Herbein HR Consulting

    Senior manager of marketing job in Lyons, PA

    Available: September 2025 A multi-billion dollar manufacturer is looking to hire a Marketing Manager into a newly created role, open due to company growth. This employer is known for their excellent company culture, employee longevity and opportunity for career advancement, and consistent growth. The Marketing Manager will be responsible for developing, executing, and overseeing key marketing strategies for a thriving division. Areas of focus will include research related to competitive and emerging markets, will support key initiatives, manage marketing for product launches, create new marketing tools to support subsidiaries, and outreach to existing customers and new clients. The Marketing Manager will also oversee the execution of digital marketing efforts and digital marketing key metrics and analytics. The Manager will mentor and support the Marketing Specialist. Responsibilities: Collaborate and support a long-term comprehensive marketing plan - for social, blogs, e-blasts, websites, whitepapers, and editorials. Analyze current marketing to maximize key metrics and develop future enhancements. Support consistent brand image, presentation, and messaging across all marketing platforms. Conduct research and analyze data to develop marketing strategies. Develop/Execute innovative marketing campaigns for current and new product introductions. Work closely with internal departments and subsidiaries. Write creative copy for campaigns. Develop presentations for both internal and external stakeholders. Manage Marketing Specialist, and any future team members, assign tasks, and provide guidance. Experience & Qualifications: Required: 5 - 10 years of work experience in supervisory, management, or professional level role with emphasis on advertising/marketing Experience with digital marketing campaigns Proven record of collaborating/supporting successful marketing campaigns Excellent written communication skills Proven experience with social media marketing (paid and organic) Preferred: Experience managing and mentoring team members. Excellent communication skills, including the ability to effectively articulate complex ideas and influence others. Demonstrated ability to work collaboratively with cross-functional teams Education/Qualifications: Undergraduate Business Administration/Marketing, required Skills & Competencies: Analytical mindset with the ability to analyze problems and strategize solutions Excellent attention to detail and accuracy Exceptional people skills; a team player with ability to work collaboratively and effectively across functional areas and all levels of the organization Demonstrated ability to develop and execute strategic marketing plans Ability to inspire, energize, develop, and build rapport at all levels within an organization Ability to work effectively in a fast-paced and, at times, stressful environment with high-pressure situations that require clear and sound decisions/actions A high standard in work quality and ability to follow through is necessary Excellent written and verbal communication skills with an effective presentation style for all levels of stakeholder Strong critical thinking and critical thinking skills with the ability to assess business issues Strong supervisory and leadership skills; builds positive working relationships with staff; can effectively lead, coach/mentor junior staff members Proven ability to work in an ambiguous environment and collaborate across multiple areas to achieve a common business objective Ability to multitask, prioritize, and delegate (when appropriate) to manage time efficiently and to meet deadlines Professional appearance & conduct Adept at supporting the Culture and Heritage of our company Working knowledge of Microsoft Office software Compensation & Benefits: Competitive compensation + annual bonus Group health insurance that includes high quality medical, dental, vision and prescription coverage with a low employee premium Retirement Savings Plan with company match and a 3% employer contribution Paid company holidays, paid personal holidays, and paid vacation days annually Employee assistance program Fitness Discounts Promotional opportunities
    $75k-113k yearly est. 60d+ ago
  • Director of Digital Marketing

    Sei Global Services 4.9company rating

    Senior manager of marketing job in Ancient Oaks, PA

    SEI is seeking to hire a Director of Digital Marketing focused on optimizing and transforming digital marketing efforts SEI. SEI is seeking to hire a Director of Digital Marketing, a creative leader with a proven track record in driving transformative digital strategies. This role is pivotal in shaping SEI's digital presence, optimizing marketing performance, and leveraging technology to deliver measurable business outcomes. You will lead a team of digital specialists, fostering innovation and collaboration across marketing, sales and business teams to ensure SEI remains at the forefront of digital marketing excellence. As the Director of Digital Marketing, your impact on SEI's business will be profound. Your leadership will directly influence SEI's ability to expand market reach, enhance brand visibility, and accelerate revenue growth. By integrating data-driven insights and advanced mar-tech solutions, you will position SEI as a digital-first organization, ensuring competitive advantage and sustained growth. What you will do Lead Digital Strategy: Define and execute a comprehensive digital marketing roadmap aligned with SEI's business objectives. Optimize Performance: Drive initiatives across SEO/GEO, SEM/GEM, paid media, social, and content marketing to maximize ROI. Innovate with Technology: Leverage marketing automation, analytics, and personalization tools to enhance customer engagement. Collaborate Across Teams: Partner with product, sales, and analytics teams to deliver integrated campaigns. Optimize Vendors & Compliance: Oversee vendor relationships and ensure adherence to internal compliance and risk management standards. Champion Data-Driven Decisions: Establish KPIs and reporting frameworks to measure success and inform strategy. What we need from you Minimum of 10 years of experience in marketing leadership roles. Expertise in SEO/GEO, SEM/GEM, paid media, social media, and marketing automation platforms. Strong analytical skills with experience in data-driven decision-making. Exceptional budgeting and resource management capabilities for successful program execution. Proven ability to lead cross-functional teams and manage complex projects. Excellent communication and stakeholder management skills. Bachelor's degree in Marketing, Business, Finance or related field; advanced degree preferred. SEI's competitive advantage: To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, a hybrid working environment for most roles, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about. Benefits include healthcare (medical, dental, vision, prescription, wellness, EAP, FSA), life and disability insurance (premiums paid for base coverage), 401(k) match, education assistance, commuter benefits, up to 11 paid holidays/year, 21 days PTO/year pro-rated for new hires which increases over time, paid parental leave, back-up childcare arrangements, paid volunteer days, a discounted stock purchase plan, investment options, access to thriving employee networks and more. We are a technology and asset management company delivering on our promise of building brave futures (SM)-for our clients, our communities, and ourselves. Come build your brave future at SEI. SEI is an Equal Opportunity Employer and so much more… After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth. At SEI, we're (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks. SEI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. AI Acceptable Use in the application and interview process: SEI acknowledges the growing integration of artificial intelligence (AI) tools into individuals' personal and professional lives. If you intend to incorporate the use of any AI tools at any stage of the application and/or interview process, please ensure you have reviewed and adhere to our AI use guidelines.
    $103k-130k yearly est. Auto-Apply 15d ago
  • Product Marketing Manager

    Midwest Industrial Rubber Inc. 3.6company rating

    Senior manager of marketing job in Reading, PA

    The Product Marketing Manager (PMM) is responsible for all activities to ensure the success of assigned product lines or groups in the Americas region. This includes defining a roadmap for product development by identifying opportunities for improvement and recommending new product development as necessary. The role also involves conducting pricing and profitability analysis to ensure competitive positioning and maximizing profit margins. Additionally, the Product Marketing Manager is tasked with developing and executing go-to-market strategies that drive growth and capture market share. Collaborating with marketing to create innovative and exciting product marketing assets to support the salesforce and promote product lines is a key responsibility. This position requires strong leadership skills to effectively manage cross-functional teams. This position is part of the Americas Product Line Management team and reports to the Director, Product Management, Conveyor Belting Americas. Primary Duties and Responsibilities * Participates in Product Line Team planning sessions, advising other product managers as an active member. * Assists Regional Sales Managers with revisions and updates to initial targeted Distributors. * Develops and executes comprehensive go-to-market strategies for product lines. * Conducts pricing and profitability analysis to drive product success and maximize profitability, maintains market pricing. * Develops and maintains robust pricing strategies and policies. * Supports sales force with marketing collateral, product literature, and innovative marketing assets to ensure product success. * Cooperates with OEMs in developments important for Ammeraal Beltech. Implements Company strategy through Partner Distributor organizations. * Serves as a primary point of contact between the company and A accounts, bringing Company resources to meet customer needs. * Designs and administers training to increase the effectiveness of customer service, sales and customers. * Promotes Ammeraal Beltech technical solutions at targeted OEM and End-User accounts. * Manages the product lifecycle, classifying standard and non-standard items. Provides input to the global new product development funnel. * Leads cross-functional teams to drive product management and marketing initiatives. * Supports production units by advising on product range assortment, customer requirements and needed stock levels. * Other projects and duties as assigned. Knowledge and Skill Requirements * Minimum of 5-7 years experience combined with a college degree. * Experience in the conveyor belting industry preferred; familiarity or expertise in homogenous belting is a plus. * Strong computer skills and medium-expert competency in Excel. Experience with CRM and Business Intelligence software a plus. * Excellent verbal and written communication skills. * Self-managed, team player with a passion for team success. * Experience interfacing with or selling to industrial distributor or OEM organizations desirable. * Strong organizational and time management skills. * Experience in conflict resolution required. * Proven ability to lead cross-functional teams. * Ability to travel as needed (approximately 40%). * Must be able to work in the US. Competencies * Drives results and meets deadlines. * Building relationships. * Continuous improvement/innovation. * Influence, negotiation, and impact. * Planning and organizing. * Communicates effectively. * Analyzes and draws conclusions from complex data. Key Behaviors * Accountable to others. * Courage to challenge the status quo. * Honesty with co-workers and customers. * Innovative problem solver. * Engaged team member. * Adds value to the Company. * Expects excellence of self and others. * Overserves top customers. * Understands, simplifies, and acts to improve processes. Physical Demands * The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. * While performing the duties of this job, the employee is frequently required to sit, stand, walk, talk, or hear; use hands to finger, handle, or touch objects or controls. The employee may lift, push, or pull up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Other Benefits Include * Paid training. * Medical, Dental, and Vision insurance. * Life insurance. * Employer-paid Short- and Long-Term Disability insurance. * 401k with company match. * Tuition reimbursement for undergraduate and graduate education. * Paid time off. AMMEGA is an Equal Opportunity Employer. Employment decisions are made without regard to age, race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or other characteristics protected by law. * --
    $93k-124k yearly est. Auto-Apply 58d ago
  • Product Marketing Manager

    Ammega

    Senior manager of marketing job in Reading, PA

    The Product Marketing Manager (PMM) is responsible for all activities to ensure the success of assigned product lines or groups in the Americas region. This includes defining a roadmap for product development by identifying opportunities for improvement and recommending new product development as necessary. The role also involves conducting pricing and profitability analysis to ensure competitive positioning and maximizing profit margins. Additionally, the Product Marketing Manager is tasked with developing and executing go-to-market strategies that drive growth and capture market share. Collaborating with marketing to create innovative and exciting product marketing assets to support the salesforce and promote product lines is a key responsibility. This position requires strong leadership skills to effectively manage cross-functional teams. This position is part of the Americas Product Line Management team and reports to the Director, Product Management, Conveyor Belting Americas. **Primary Duties and Responsibilities** - Participates in Product Line Team planning sessions, advising other product managers as an active member. - Assists Regional Sales Managers with revisions and updates to initial targeted Distributors. - Develops and executes comprehensive go-to-market strategies for product lines. - Conducts pricing and profitability analysis to drive product success and maximize profitability, maintains market pricing. -Develops and maintains robust pricing strategies and policies. - Supports sales force with marketing collateral, product literature, and innovative marketing assets to ensure product success. - Cooperates with OEMs in developments important for Ammeraal Beltech. Implements Company strategy through Partner Distributor organizations. - Serves as a primary point of contact between the company and A accounts, bringing Company resources to meet customer needs. - Designs and administers training to increase the effectiveness of customer service, sales and customers. - Promotes Ammeraal Beltech technical solutions at targeted OEM and End-User accounts. - Manages the product lifecycle, classifying standard and non-standard items. Provides input to the global new product development funnel. - Leads cross-functional teams to drive product management and marketing initiatives. - Supports production units by advising on product range assortment, customer requirements and needed stock levels. - Other projects and duties as assigned. **Knowledge and Skill Requirements** - Minimum of 5-7 years experience combined with a college degree. - Experience in the conveyor belting industry preferred; familiarity or expertise in homogenous belting is a plus. - Strong computer skills and medium-expert competency in Excel. Experience with CRM and Business Intelligence software a plus. - Excellent verbal and written communication skills. - Self-managed, team player with a passion for team success. - Experience interfacing with or selling to industrial distributor or OEM organizations desirable. - Strong organizational and time management skills. - Experience in conflict resolution required. - Proven ability to lead cross-functional teams. - Ability to travel as needed (approximately 40%). - Must be able to work in the US. **Competencies** - Drives results and meets deadlines. - Building relationships. - Continuous improvement/innovation. - Influence, negotiation, and impact. - Planning and organizing. - Communicates effectively. -Analyzes and draws conclusions from complex data. **Key Behaviors** - Accountable to others. - Courage to challenge the status quo. - Honesty with co-workers and customers. - Innovative problem solver. - Engaged team member. - Adds value to the Company. - Expects excellence of self and others. - Overserves top customers. - Understands, simplifies, and acts to improve processes. **Physical Demands** - The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. - While performing the duties of this job, the employee is frequently required to sit, stand, walk, talk, or hear; use hands to finger, handle, or touch objects or controls. The employee may lift, push, or pull up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. **Other Benefits Include** - Paid training. - Medical, Dental, and Vision insurance. - Life insurance. - Employer-paid Short- and Long-Term Disability insurance. - 401k with company match. - Tuition reimbursement for undergraduate and graduate education. - Paid time off. **AMMEGA is an Equal Opportunity Employer.** Employment decisions are made without regard to age, race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or other characteristics protected by law. ---
    $89k-122k yearly est. Auto-Apply 60d ago
  • Unique Opportunity for Digital Marketing Strategist

    Fia Nyc Employment Services 4.5company rating

    Senior manager of marketing job in Allentown, PA

    Located in the heart of Lehigh Valley, PA, we work with companies across all industries, ranging from startups to the FORTUNE 500's, ensuring that you have access to a wide range of job openings. At FIA NYC, we believe that it's about building skills and gaining experience in a positive environment. Our job opportunities will allow you the opportunity to take a step that will further your career. Take a look at our job openings to begin your journey. Job Description Digital Marketing Strategist If you have an area of expertise in SEO, Content, Analytics, SEM, Paid Search or Email Marketing- these roles may be for you! Location: Allentown, PA These roles are in-office, Monday-Friday opportunities. Type of Role: Contract or Permanent The Strategist is responsible for coordinating and implementing digital marketing strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved. Key Management Areas of Responsibility - Define requirements, tasks, and resources associated to digital marketing strategies - Manage and execute implementation of digital marketing strategies - Communication to clients, team, and management on strategy/project development, timelines, and results - Collaborate on client strategy and goal definition for success - Keep pace with SEO, search engine, social media and internet marketing industry trends and development - Contribution to the company blog and at least one social media community Professional Competencies - Passion for digital marketing strategies - Outstanding ability to think creatively, strategically and identify and resolve problems - Ability to foster strong client relationships at various levels - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere - Ability to clearly and effectively articulate thoughts and points - High levels of integrity, autonomy, and self-motivation - Excellent analytical, organizational, project management and time management skills Professional Qualifications Skills & Qualifications - 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Analytics, Content or Email Marketing - Google Analytics Certification - Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process - Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) - Experience working with CMS and building/administering content in multiple CMS environments - Knowledge of HTML/CSS and website administration - High-level proficiency in MS Excel, PowerPoint, and Word - Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools - Knowledge of PPC programs and optimizing data gathered from both organic and paid sources - BS/BA degree preferred Job Type: Full-time Salary: $40,000.00 to $60,000.00 /year Additional Information All your information will be kept confidential according to EEO guidelines.
    $40k-60k yearly 23h ago
  • Global Marketing Director

    Gsk

    Senior manager of marketing job in Upper Providence, PA

    This role is for future hiring needs in 2025 Are you looking for a challenging commercial role that allows you to influence a broad range of global leaders and helping to shape regional marketing solutions? If so, this Product Brand Management Director role could be an exciting opportunity to consider. As a Product Brand Management Director, you will lead efforts to support the launch of medicines, including the development of national and International & region-specific launch plans, and the assessment and development of tools/solutions for providers and patients in key markets. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following… • Develop national and International Launch Plans . • Develop and implement a tactical plan to address key strategic imperatives. • Partner with Local Operating Countries (LOCs) in mapping challenges and opportunities, and developing an equivalent process to support other LOCs in developing their own country specific solutions. • Finalise patient pathway, patient potential tower and define patient opportunity in initial Global Launch Plan. • Activate LOCs and support in the development of country level implementation plans pre-launch. • Develop appropriate metrics, Key Performance Indicators (KPIs) and launch readiness objectives to support implementation. • Manage direct report(s) to support implementation of broader tactical initiatives in the Treatment Global Launch Plan. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelors Degree in business or related discipline. Commercial operational experience in pharmaceutical industry at a Local Operating Country (LOC) and regional level. Demonstrated experience with commercial aspects of the drug development process through to launch. Experience managing direct reports. Preferred Qualifications: If you have the following characteristics, it would be a plus: Post Graduate Degree. Ability to utilize insights from key customers - patients, payers, providers - to drive key marketing decisions and forecasts. Experience leveraging organizational channels and influencing skills to facilitate successful project. Experience working on patient education and support strategies . Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at ************** (US Toll Free) or *************** (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
    $129k-192k yearly est. Auto-Apply 60d+ ago
  • Global Marketing Director

    GSK

    Senior manager of marketing job in Upper Providence, PA

    This role is for future hiring needs in 2025 Are you looking for a challenging commercial role that allows you to influence a broad range of global leaders and helping to shape regional marketing solutions? If so, this Product Brand Management Director role could be an exciting opportunity to consider. As a Product Brand Management Director, you will lead efforts to support the launch of medicines, including the development of national and International & region-specific launch plans, and the assessment and development of tools/solutions for providers and patients in key markets. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following… • Develop national and International Launch Plans . • Develop and implement a tactical plan to address key strategic imperatives. • Partner with Local Operating Countries (LOCs) in mapping challenges and opportunities, and developing an equivalent process to support other LOCs in developing their own country specific solutions. • Finalise patient pathway, patient potential tower and define patient opportunity in initial Global Launch Plan. • Activate LOCs and support in the development of country level implementation plans pre-launch. • Develop appropriate metrics, Key Performance Indicators (KPIs) and launch readiness objectives to support implementation. • Manage direct report(s) to support implementation of broader tactical initiatives in the Treatment Global Launch Plan. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelors Degree in business or related discipline. Commercial operational experience in pharmaceutical industry at a Local Operating Country (LOC) and regional level. Demonstrated experience with commercial aspects of the drug development process through to launch. Experience managing direct reports. Preferred Qualifications: If you have the following characteristics, it would be a plus: Post Graduate Degree. Ability to utilize insights from key customers - patients, payers, providers - to drive key marketing decisions and forecasts. Experience leveraging organizational channels and influencing skills to facilitate successful project. Experience working on patient education and support strategies . Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at ************** (US Toll Free) or *************** (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
    $129k-192k yearly est. Auto-Apply 60d+ ago
  • Marketing Specialist

    Jobs for Humanity

    Senior manager of marketing job in Lebanon, PA

    Kanz is a next-generation AI recruiting copilot and job marketplace tailored for Saudi Arabia. Through its streamlined platform, individuals can apply to local job opportunities with a single application, while employers harness intelligent matching tools to find the perfect fit. Job Description We are seeking a talented and innovative Marketing Specialist to join our dynamic team in Lebanon, United States. As a Marketing Specialist, you will play a crucial role in developing and implementing effective marketing strategies to promote our products and services, enhance brand awareness, and drive customer engagement. Develop and execute comprehensive marketing strategies aligned with company goals and objectives Conduct thorough market research to identify current trends and consumer behavior patterns Analyze data to assess the success of marketing initiatives and identify areas for improvement Create engaging content for various marketing channels, including social media, websites, and email campaigns Manage and optimize digital marketing campaigns across multiple platforms Collaborate with cross-functional teams to ensure consistent brand messaging and marketing effectiveness Monitor and report on key performance indicators (KPIs) to track marketing ROI Stay up-to-date with the latest marketing trends and technologies to implement innovative strategies Assist in the planning and execution of marketing events and promotional activities Contribute to the development of the overall marketing budget and ensure cost-effective resource allocation Qualifications Bachelor's degree in Marketing, Business, or a related field 3-5 years of experience in marketing, with a focus on digital marketing strategies Proven experience in developing and implementing successful marketing campaigns Strong proficiency in market research, data analysis, and consumer behavior analysis Excellent content creation skills across various platforms and formats Hands-on experience with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush) Demonstrated project management skills with the ability to handle multiple projects simultaneously Strong analytical skills with the ability to translate data insights into actionable marketing strategies Excellent written and verbal communication skills, with the ability to present ideas effectively Proficiency in using social media platforms for marketing purposes Up-to-date knowledge of current marketing trends and best practices Strong organizational skills with attention to detail Ability to work collaboratively in a fast-paced, team-oriented environment Creative problem-solving skills and a proactive approach to challenges Additional Information All your information will be kept confidential according to EEO guidelines.
    $43k-67k yearly est. 60d+ ago
  • Sales & Marketing Director

    Zimmerman Mulch Products

    Senior manager of marketing job in Lebanon, PA

    About Our Company Our company's mission is simple: we bring beauty to the lives of others and enhance their environment thru the promotion of high-quality landscape materials. We make every encounter with us an excellent one. We are a small, close-knit team passionate about what we do and looking for a new leader to help us grow. The Role We are seeking a Sales & Marketing Director who will be the driving force behind our growth. This role is perfect for a leader who is just as comfortable talking with our team as they are with our customers. You will be responsible for leading our sales efforts, promoting our brand, and making sure every customer has a great experience. What You'll Do Develop and Lead Strategy: Create a clear sales and marketing strategy that aligns with our mission. This includes setting goals, planning campaigns, and making sure our efforts are always moving us forward. Lead our sales team: Help our salespeople set and reach their goals. Provide them with the coaching and support they need to be successful. Make our customers happy: Set a high standard for customer service and make sure our team is friendly, helpful, and knowledgeable. Stay ahead of the game: Keep up with the latest trends in our industry. Find new opportunities for us to grow and improve. Spread the word: Create a marketing plan to tell our story. Manage our social media, website, and other marketing efforts to attract new customers. Be a team player: Work closely with the entire company to make sure our sales and marketing efforts align with our mission. Who You Are At a minimum, you have some experience in sales or marketing. Ideally, you have a proven track record of developing and executing successful sales or marketing strategies. You are a leader who can inspire others. You are passionate about providing great customer service. You are a clear and confident communicator. You are excited about the landscaping industry and our mission. You are a problem-solver who can find creative ways to reach goals. Bonus qualifications- Have completed former sales training Prior experience in the landscape or construction industry. Experience in a small company environment Proficiency in CRM software What We Offer: A flexible, family friendly work schedule Team outings and events Paid Holidays and Vacations Competitive compensation Leadership Coaching and Growth Opportunities If you connect with the above points, are ready to make a real impact and are interested in a new challenge to help us grow, we'd love to hear from you. Ready to Join Our Growing Family?
    $85k-140k yearly est. 60d+ ago
  • Customer Marketing Manager

    Farmers Pride Inc. 3.2company rating

    Senior manager of marketing job in Fredericksburg, PA

    Make an Impact Where Food Meets Passion At Bell & Evans , we are redefining what it means to bring premium poultry to market. As our new Customer Marketing Manager , you will be at the center of our product line and customer growth initiatives, helping to shape the strategy and execution of data-driven campaigns that fuel our brand and drive sales. This is your chance to combine your marketing expertise with a passion for good food, creating omni-channel campaigns that inspire customers and build stronger relationships with some of the most trusted names in retail and food service. What You'll Do Design and deliver omni-channel campaigns for specific market segments, increasing brand awareness and driving sales growth Manage new customer and product launches from planning to execution to reporting on results Collaborate on in-store and online brand standards with our creative services and customer teams, ensuring consistent digital merchandising and point-of-sale excellence Analyze and report on campaign performance , applying insights to optimize strategies and improve ROI Oversee trade show exhibits and promotional events , making Bell & Evans shine at every touchpoint Act as marketing liaison for key customers , participating in meetings, preparing presentations, and traveling occasionally to customer visits or events What You'll Bring Industry Experience : Perishable CPG background preferred, protein experience a plus (poultry not required) Track Record : At least six years of experience leading successful marketing campaigns Execution Excellence : Proven record of follow-through, detail orientation, and organizational skills Communication and Influence : Extraordinary skills across all mediums and levels of the organization Analytical Strength : Ability to interpret data, track KPIs, and build actionable reports Food Enthusiasm: Passionate foodie and lover of good food, food service exposure a plus Why Join Bell & Evans You will work with a brand known for innovation, sustainability, and premium quality. You will collaborate with a team passionate about food and customer experience. You will enjoy a role that blends creativity, analytics, and relationship-building in equal measure. You will make a measurable impact on customer growth and product launches in a nationally recognized brand. Ready to Apply? Bring your marketing skills, creativity, and love for food to Bell & Evans. Join us in building a brand customers trust and love, one campaign at a time.
    $82k-118k yearly est. Auto-Apply 5d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Reading, PA?

The average senior manager of marketing in Reading, PA earns between $93,000 and $152,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Reading, PA

$119,000
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