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Senior manager, product marketing & management vs brand marketing manager

The differences between senior managers, product marketing & management and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product marketing & management and a brand marketing manager. Additionally, a senior manager, product marketing & management has an average salary of $129,082, which is higher than the $91,940 average annual salary of a brand marketing manager.

The top three skills for a senior manager, product marketing & management include digital marketing, CRM and vendor management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Senior manager, product marketing & management vs brand marketing manager overview

Senior Manager, Product Marketing & ManagementBrand Marketing Manager
Yearly salary$129,082$91,940
Hourly rate$62.06$44.20
Growth rate10%10%
Number of jobs218,949108,824
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Senior manager, product marketing & management vs brand marketing manager salary

Senior managers, product marketing & management and brand marketing managers have different pay scales, as shown below.

Senior Manager, Product Marketing & ManagementBrand Marketing Manager
Average salary$129,082$91,940
Salary rangeBetween $98,000 And $168,000Between $64,000 And $131,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Morgan Lewis
Best paying industry-Media

Differences between senior manager, product marketing & management and brand marketing manager education

There are a few differences between a senior manager, product marketing & management and a brand marketing manager in terms of educational background:

Senior Manager, Product Marketing & ManagementBrand Marketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior manager, product marketing & management vs brand marketing manager demographics

Here are the differences between senior managers, product marketing & management' and brand marketing managers' demographics:

Senior Manager, Product Marketing & ManagementBrand Marketing Manager
Average age3939
Gender ratioMale, 55.9% Female, 44.1%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior manager, product marketing & management and brand marketing manager duties and responsibilities

Senior manager, product marketing & management example responsibilities.

  • Lead team of designers and developers overseeing creative design, site architecture and promotions for Compaq s e-Commerce online store.
  • Manage e-Commerce business-to-business (B2B) Punchout or Roundtrip types of integrations (Ariba, SciQuest, OCI) for Compaq.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Stay on top of the latest SEM trends and keep the team inform of such trends.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Senior manager, product marketing & management vs brand marketing manager skills

Common senior manager, product marketing & management skills
  • Digital Marketing, 31%
  • CRM, 18%
  • Vendor Management, 12%
  • Business Results, 8%
  • Marketing Campaigns, 7%
  • Product Management, 7%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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