Senior manager, product marketing & management vs events marketing manager

The differences between senior managers, product marketing & management and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product marketing & management and an events marketing manager. Additionally, a senior manager, product marketing & management has an average salary of $129,082, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for a senior manager, product marketing & management include digital marketing, CRM and vendor management. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Senior manager, product marketing & management vs events marketing manager overview

	Senior Manager, Product Marketing & Management	Events Marketing Manager
Yearly salary	$129,082	$80,575
Hourly rate	$62.06	$38.74
Growth rate	10%	10%
Number of jobs	218,949	113,348
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 83%
Average age	39	39
Years of experience	10	10

Senior manager, product marketing & management vs events marketing manager salary

Senior managers, product marketing & management and events marketing managers have different pay scales, as shown below.

	Senior Manager, Product Marketing & Management	Events Marketing Manager
Average salary	$129,082	$80,575
Salary range	Between $98,000 And $168,000	Between $59,000 And $108,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between senior manager, product marketing & management and events marketing manager education

There are a few differences between a senior manager, product marketing & management and an events marketing manager in terms of educational background:

	Senior Manager, Product Marketing & Management	Events Marketing Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior manager, product marketing & management vs events marketing manager demographics

Here are the differences between senior managers, product marketing & management' and events marketing managers' demographics:

	Senior Manager, Product Marketing & Management	Events Marketing Manager
Average age	39	39
Gender ratio	Male, 55.9% Female, 44.1%	Male, 25.4% Female, 74.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior manager, product marketing & management and events marketing manager duties and responsibilities

Senior manager, product marketing & management example responsibilities.

Lead team of designers and developers overseeing creative design, site architecture and promotions for Compaq s e-Commerce online store.
Manage e-Commerce business-to-business (B2B) Punchout or Roundtrip types of integrations (Ariba, SciQuest, OCI) for Compaq.
Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
Stay on top of the latest SEM trends and keep the team inform of such trends.
Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Senior manager, product marketing & management vs events marketing manager skills

Common senior manager, product marketing & management skills

Digital Marketing, 31%
CRM, 18%
Vendor Management, 12%
Business Results, 8%
Marketing Campaigns, 7%
Product Management, 7%

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

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Executive Management Industry
Senior Manager, Product Marketing & Management
Senior Manager, Product Marketing & Management vs Events Marketing Manager

Updated January 8, 2025

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