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Senior manager, product marketing & management vs marketing lead

The differences between senior managers, product marketing & management and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product marketing & management and a marketing lead. Additionally, a senior manager, product marketing & management has an average salary of $129,082, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a senior manager, product marketing & management include digital marketing, CRM and vendor management. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Senior manager, product marketing & management vs marketing lead overview

Senior Manager, Product Marketing & ManagementMarketing Lead
Yearly salary$129,082$104,664
Hourly rate$62.06$50.32
Growth rate10%10%
Number of jobs218,94992,987
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age3939
Years of experience1010

Senior manager, product marketing & management vs marketing lead salary

Senior managers, product marketing & management and marketing leads have different pay scales, as shown below.

Senior Manager, Product Marketing & ManagementMarketing Lead
Average salary$129,082$104,664
Salary rangeBetween $98,000 And $168,000Between $74,000 And $146,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between senior manager, product marketing & management and marketing lead education

There are a few differences between a senior manager, product marketing & management and a marketing lead in terms of educational background:

Senior Manager, Product Marketing & ManagementMarketing Lead
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior manager, product marketing & management vs marketing lead demographics

Here are the differences between senior managers, product marketing & management' and marketing leads' demographics:

Senior Manager, Product Marketing & ManagementMarketing Lead
Average age3939
Gender ratioMale, 55.9% Female, 44.1%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior manager, product marketing & management and marketing lead duties and responsibilities

Senior manager, product marketing & management example responsibilities.

  • Lead team of designers and developers overseeing creative design, site architecture and promotions for Compaq s e-Commerce online store.
  • Manage e-Commerce business-to-business (B2B) Punchout or Roundtrip types of integrations (Ariba, SciQuest, OCI) for Compaq.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Stay on top of the latest SEM trends and keep the team inform of such trends.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.

Marketing lead example responsibilities.

  • Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Re-Design marketing materials, Facebook page, LinkedIn page and website.
  • Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
  • Coordinate and responsible for MDF fund deployment.
  • Show more

Senior manager, product marketing & management vs marketing lead skills

Common senior manager, product marketing & management skills
  • Digital Marketing, 31%
  • CRM, 18%
  • Vendor Management, 12%
  • Business Results, 8%
  • Marketing Campaigns, 7%
  • Product Management, 7%
Common marketing lead skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • Integrated Marketing, 3%
  • Healthcare, 3%
  • Twitter, 3%

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