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Senior manager, product marketing & management vs marketing manager

The differences between senior managers, product marketing & management and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product marketing & management and a marketing manager. Additionally, a senior manager, product marketing & management has an average salary of $129,082, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a senior manager, product marketing & management include digital marketing, CRM and vendor management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Senior manager, product marketing & management vs marketing manager overview

Senior Manager, Product Marketing & ManagementMarketing Manager
Yearly salary$129,082$104,550
Hourly rate$62.06$50.26
Growth rate10%10%
Number of jobs218,94989,627
Job satisfaction-3
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Senior manager, product marketing & management vs marketing manager salary

Senior managers, product marketing & management and marketing managers have different pay scales, as shown below.

Senior Manager, Product Marketing & ManagementMarketing Manager
Average salary$129,082$104,550
Salary rangeBetween $98,000 And $168,000Between $71,000 And $153,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between senior manager, product marketing & management and marketing manager education

There are a few differences between a senior manager, product marketing & management and a marketing manager in terms of educational background:

Senior Manager, Product Marketing & ManagementMarketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior manager, product marketing & management vs marketing manager demographics

Here are the differences between senior managers, product marketing & management' and marketing managers' demographics:

Senior Manager, Product Marketing & ManagementMarketing Manager
Average age3939
Gender ratioMale, 55.9% Female, 44.1%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior manager, product marketing & management and marketing manager duties and responsibilities

Senior manager, product marketing & management example responsibilities.

  • Lead team of designers and developers overseeing creative design, site architecture and promotions for Compaq s e-Commerce online store.
  • Manage e-Commerce business-to-business (B2B) Punchout or Roundtrip types of integrations (Ariba, SciQuest, OCI) for Compaq.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  • Stay on top of the latest SEM trends and keep the team inform of such trends.
  • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Senior manager, product marketing & management vs marketing manager skills

Common senior manager, product marketing & management skills
  • Digital Marketing, 31%
  • CRM, 18%
  • Vendor Management, 12%
  • Business Results, 8%
  • Marketing Campaigns, 7%
  • Product Management, 7%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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