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The differences between senior marketing consultants and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior marketing consultant, becoming a marketing analyst takes usually requires 4-6 years. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Senior Marketing Consultant | Marketing Analyst | |
| Yearly salary | $101,701 | $59,380 |
| Hourly rate | $48.89 | $28.55 |
| Growth rate | 10% | 19% |
| Number of jobs | 105,235 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Senior marketing consultants and marketing analysts have different pay scales, as shown below.
| Senior Marketing Consultant | Marketing Analyst | |
| Average salary | $101,701 | $59,380 |
| Salary range | Between $74,000 And $139,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Dell | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a senior marketing consultant and a marketing analyst in terms of educational background:
| Senior Marketing Consultant | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and marketing analysts' demographics:
| Senior Marketing Consultant | Marketing Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |