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The differences between senior marketing consultants and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing consultant and a sales and marketing consultant. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Senior Marketing Consultant | Sales And Marketing Consultant | |
| Yearly salary | $101,701 | $55,455 |
| Hourly rate | $48.89 | $26.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,235 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Senior marketing consultants and sales and marketing consultants have different pay scales, as shown below.
| Senior Marketing Consultant | Sales And Marketing Consultant | |
| Average salary | $101,701 | $55,455 |
| Salary range | Between $74,000 And $139,000 | Between $33,000 And $91,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | Dell | - |
| Best paying industry | Technology | - |
There are a few differences between a senior marketing consultant and a sales and marketing consultant in terms of educational background:
| Senior Marketing Consultant | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and sales and marketing consultants' demographics:
| Senior Marketing Consultant | Sales And Marketing Consultant | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |