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The differences between senior marketing consultants and senior consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior marketing consultant, becoming a senior consultant takes usually requires 2-4 years. Additionally, a senior marketing consultant has an average salary of $101,701, which is higher than the $100,188 average annual salary of a senior consultant.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a senior consultant are healthcare, project management, and java.
| Senior Marketing Consultant | Senior Consultant | |
| Yearly salary | $101,701 | $100,188 |
| Hourly rate | $48.89 | $48.17 |
| Growth rate | 10% | 11% |
| Number of jobs | 105,235 | 241,206 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 68% |
| Average age | 39 | 44 |
| Years of experience | 10 | 4 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
Senior consultants are individual contributors whose services are tapped by the organization for guidance on specific projects. They are experienced experts in a particular field that the company operates in or would like to have projects in. They are given primers on specific projects, and they comment on the feasibility of the undertaking. Once the task is deemed feasible, senior consultants act as guides throughout the project's planning and initial implementation stages. They provide their expert opinion to ensure the success of the project.
Senior marketing consultants and senior consultants have different pay scales, as shown below.
| Senior Marketing Consultant | Senior Consultant | |
| Average salary | $101,701 | $100,188 |
| Salary range | Between $74,000 And $139,000 | Between $76,000 And $131,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | New Jersey |
| Best paying company | Dell | Conning |
| Best paying industry | Technology | Finance |
There are a few differences between a senior marketing consultant and a senior consultant in terms of educational background:
| Senior Marketing Consultant | Senior Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between senior marketing consultants' and senior consultants' demographics:
| Senior Marketing Consultant | Senior Consultant | |
| Average age | 39 | 44 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 69.9% Female, 30.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.4% Asian, 14.2% White, 65.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |