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The differences between senior marketing consultants and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior marketing consultant and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $101,701 average annual salary of a senior marketing consultant.
The top three skills for a senior marketing consultant include digital marketing, CRM and marketing analytics. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Senior Marketing Consultant | Senior Manager Of Marketing | |
| Yearly salary | $101,701 | $118,350 |
| Hourly rate | $48.89 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,235 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
As a senior marketing consultant, you have to understand the company's vision and make marketing operations that will be appropriate to execute the company's needs. As a senior marketing consultant, you have to be aware of the latest trends in the market to ensure that the product reaches the target audience. You also have to have a special idea on branding and positioning the company in the market so that you can identify the latest marketing issues and solve them with your unique creative skills. You should also be able to think on your feet and have strong presentations, communication skills, and Problem-solving skill
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Senior marketing consultants and senior managers of marketing have different pay scales, as shown below.
| Senior Marketing Consultant | Senior Manager Of Marketing | |
| Average salary | $101,701 | $118,350 |
| Salary range | Between $74,000 And $139,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Dell | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a senior marketing consultant and a senior manager of marketing in terms of educational background:
| Senior Marketing Consultant | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing consultants' and senior managers of marketing' demographics:
| Senior Marketing Consultant | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |