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The differences between senior merchandising managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior merchandising manager and a social media manager. Additionally, a senior merchandising manager has an average salary of $111,266, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a senior merchandising manager include direct reports, digital marketing and SR. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Senior Merchandising Manager | Social Media Manager | |
| Yearly salary | $111,266 | $70,287 |
| Hourly rate | $53.49 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 66,332 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The primary job of a senior merchandising manager is to monitor market trends for product design, levels, and pricing identification. Senior merchandising managers source, manage and curate the products and/or services and promotional materials of a company. They oversee the purchasing process of corporations. It is part of their job to negotiate with the company's suppliers. Their duties also include predicting the trends and demands of corporate inventory.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Senior merchandising managers and social media managers have different pay scales, as shown below.
| Senior Merchandising Manager | Social Media Manager | |
| Average salary | $111,266 | $70,287 |
| Salary range | Between $79,000 And $155,000 | Between $50,000 And $98,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Chewy | Microsoft |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a senior merchandising manager and a social media manager in terms of educational background:
| Senior Merchandising Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior merchandising managers' and social media managers' demographics:
| Senior Merchandising Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |