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The differences between senior product line managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product line manager and a brand manager. Additionally, a senior product line manager has an average salary of $141,769, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a senior product line manager include product line, product management and cloud. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Senior Product Line Manager | Brand Manager | |
| Yearly salary | $141,769 | $97,789 |
| Hourly rate | $68.16 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 158,624 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Product Line Managers primarily provide an enterprise with product and market intelligence to increase their market share. It is their job to define the product, pricing, promotion strategies, and positioning of the company. They guide product line distribution and its activities to boost profitability and the development of new products. Part of their tasks is to maintain high-level profit margins in line with product revenue generation. Among the skills, they need to develop include market research, management, and communication.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Senior product line managers and brand managers have different pay scales, as shown below.
| Senior Product Line Manager | Brand Manager | |
| Average salary | $141,769 | $97,789 |
| Salary range | Between $106,000 And $189,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Quidel | Meta |
| Best paying industry | Energy | Manufacturing |
There are a few differences between a senior product line manager and a brand manager in terms of educational background:
| Senior Product Line Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Electrical Engineering | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product line managers' and brand managers' demographics:
| Senior Product Line Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 80.5% Female, 19.5% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |