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Senior product line manager vs media manager

The differences between senior product line managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product line manager and a media manager. Additionally, a senior product line manager has an average salary of $141,769, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a senior product line manager include product line, product management and cloud. The most important skills for a media manager are digital marketing, kpis, and media planning.

Senior product line manager vs media manager overview

Senior Product Line ManagerMedia Manager
Yearly salary$141,769$96,475
Hourly rate$68.16$46.38
Growth rate10%10%
Number of jobs158,624110,888
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a senior product line manager do?

Senior Product Line Managers primarily provide an enterprise with product and market intelligence to increase their market share. It is their job to define the product, pricing, promotion strategies, and positioning of the company. They guide product line distribution and its activities to boost profitability and the development of new products. Part of their tasks is to maintain high-level profit margins in line with product revenue generation. Among the skills, they need to develop include market research, management, and communication.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Senior product line manager vs media manager salary

Senior product line managers and media managers have different pay scales, as shown below.

Senior Product Line ManagerMedia Manager
Average salary$141,769$96,475
Salary rangeBetween $106,000 And $189,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyQuidelMeta
Best paying industryEnergyAutomotive

Differences between senior product line manager and media manager education

There are a few differences between a senior product line manager and a media manager in terms of educational background:

Senior Product Line ManagerMedia Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Most common majorElectrical EngineeringCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product line manager vs media manager demographics

Here are the differences between senior product line managers' and media managers' demographics:

Senior Product Line ManagerMedia Manager
Average age3939
Gender ratioMale, 80.5% Female, 19.5%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior product line manager and media manager duties and responsibilities

Senior product line manager example responsibilities.

  • Lead market intelligence task-force and PLM teams.
  • Manage CRM implementation leading to efficient operations and improve customer care.
  • Maintain high product margins while generating the most product revenue within the Citrix SaaS division.
  • Use of business models to develop the business case and show the ROI for implementing systems-base approach.
  • Optimize ROI and capitalize new opportunities.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Senior product line manager vs media manager skills

Common senior product line manager skills
  • Product Line, 13%
  • Product Management, 10%
  • Cloud, 9%
  • Lifecycle Management, 6%
  • Product Roadmap, 4%
  • Market Trends, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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