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The differences between senior product line managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product line manager and a media manager. Additionally, a senior product line manager has an average salary of $141,769, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a senior product line manager include product line, product management and cloud. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Senior Product Line Manager | Media Manager | |
| Yearly salary | $141,769 | $96,475 |
| Hourly rate | $68.16 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 158,624 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Product Line Managers primarily provide an enterprise with product and market intelligence to increase their market share. It is their job to define the product, pricing, promotion strategies, and positioning of the company. They guide product line distribution and its activities to boost profitability and the development of new products. Part of their tasks is to maintain high-level profit margins in line with product revenue generation. Among the skills, they need to develop include market research, management, and communication.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Senior product line managers and media managers have different pay scales, as shown below.
| Senior Product Line Manager | Media Manager | |
| Average salary | $141,769 | $96,475 |
| Salary range | Between $106,000 And $189,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Quidel | Meta |
| Best paying industry | Energy | Automotive |
There are a few differences between a senior product line manager and a media manager in terms of educational background:
| Senior Product Line Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
| Most common major | Electrical Engineering | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product line managers' and media managers' demographics:
| Senior Product Line Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 80.5% Female, 19.5% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |