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The differences between senior product line managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product line manager and a product marketing manager. Additionally, a senior product line manager has an average salary of $141,769, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a senior product line manager include product line, product management and cloud. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Senior Product Line Manager | Product Marketing Manager | |
| Yearly salary | $141,769 | $112,220 |
| Hourly rate | $68.16 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 158,624 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Product Line Managers primarily provide an enterprise with product and market intelligence to increase their market share. It is their job to define the product, pricing, promotion strategies, and positioning of the company. They guide product line distribution and its activities to boost profitability and the development of new products. Part of their tasks is to maintain high-level profit margins in line with product revenue generation. Among the skills, they need to develop include market research, management, and communication.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Senior product line managers and product marketing managers have different pay scales, as shown below.
| Senior Product Line Manager | Product Marketing Manager | |
| Average salary | $141,769 | $112,220 |
| Salary range | Between $106,000 And $189,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Quidel | Credit Karma |
| Best paying industry | Energy | Technology |
There are a few differences between a senior product line manager and a product marketing manager in terms of educational background:
| Senior Product Line Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Electrical Engineering | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product line managers' and product marketing managers' demographics:
| Senior Product Line Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 80.5% Female, 19.5% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |