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The differences between senior product line managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product line manager and a senior product marketing manager. Additionally, a senior product line manager has an average salary of $141,769, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a senior product line manager include product line, product management and cloud. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Product Line Manager | Senior Product Marketing Manager | |
| Yearly salary | $141,769 | $128,471 |
| Hourly rate | $68.16 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 158,624 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Product Line Managers primarily provide an enterprise with product and market intelligence to increase their market share. It is their job to define the product, pricing, promotion strategies, and positioning of the company. They guide product line distribution and its activities to boost profitability and the development of new products. Part of their tasks is to maintain high-level profit margins in line with product revenue generation. Among the skills, they need to develop include market research, management, and communication.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior product line managers and senior product marketing managers have different pay scales, as shown below.
| Senior Product Line Manager | Senior Product Marketing Manager | |
| Average salary | $141,769 | $128,471 |
| Salary range | Between $106,000 And $189,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Quidel | Roku |
| Best paying industry | Energy | Technology |
There are a few differences between a senior product line manager and a senior product marketing manager in terms of educational background:
| Senior Product Line Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 73% |
| Most common major | Electrical Engineering | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product line managers' and senior product marketing managers' demographics:
| Senior Product Line Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 80.5% Female, 19.5% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |