Senior product manager vs brand manager

The differences between senior product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product manager and a brand manager. Additionally, a senior product manager has an average salary of $133,868, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a senior product manager include product management, cloud and product strategy. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Senior product manager vs brand manager overview

	Senior Product Manager	Brand Manager
Yearly salary	$133,868	$97,789
Hourly rate	$64.36	$47.01
Growth rate	10%	10%
Number of jobs	119,025	127,429
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior product manager do?

A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Senior product manager vs brand manager salary

Senior product managers and brand managers have different pay scales, as shown below.

	Senior Product Manager	Brand Manager
Average salary	$133,868	$97,789
Salary range	Between $98,000 And $182,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	California	Rhode Island
Best paying company	Roku	Meta
Best paying industry	Start-up	Manufacturing

Differences between senior product manager and brand manager education

There are a few differences between a senior product manager and a brand manager in terms of educational background:

	Senior Product Manager	Brand Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior product manager vs brand manager demographics

Here are the differences between senior product managers' and brand managers' demographics:

	Senior Product Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 68.5% Female, 31.5%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior product manager and brand manager duties and responsibilities

Senior product manager example responsibilities.

Manage and lead pipeline visualization project team to successful presentation at annual customer event.
Research reimbursement and payment/coding policies with manage care plans and Medicare for new services.
Manage customer CRM implementations, upgrades and customer relationships (at all client levels) with sales team as SME.
Manage the PLM and PDM product quality data metrics to review process successes and deficiencies enhancing existing product delivery work cycles.
Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
Manage requirements capture, engineering and QA schedules, feature stability and iterative feature revisions.

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Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Senior product manager vs brand manager skills

Common senior product manager skills

Product Management, 11%
Cloud, 6%
Product Strategy, 4%
User Stories, 4%
Product Vision, 4%
Product Roadmap, 4%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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