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The differences between senior research managers and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research manager and a market research analyst. Additionally, a senior research manager has an average salary of $104,701, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a senior research manager include project management, data collection and powerpoint. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Senior Research Manager | Market Research Analyst | |
| Yearly salary | $104,701 | $51,688 |
| Hourly rate | $50.34 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 50,561 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior research manager is an executive professional who manages the integration of internal and external information sources to deliver exceptional insights to clients and contribute to the development of a company's strategic research framework. Senior research managers are required to demonstrate extensive knowledge of products and services so that they can identify and propose potential opportunities with existing and new clients. They must supervise a team to ensure flawless execution of all market research projects from design to delivery. Senior research managers must also mentor staff to build client understanding across all disciplines.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Senior research managers and market research analysts have different pay scales, as shown below.
| Senior Research Manager | Market Research Analyst | |
| Average salary | $104,701 | $51,688 |
| Salary range | Between $66,000 And $164,000 | Between $36,000 And $73,000 |
| Highest paying City | Olympia, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Macerich | Imply |
| Best paying industry | Finance | Technology |
There are a few differences between a senior research manager and a market research analyst in terms of educational background:
| Senior Research Manager | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior research managers' and market research analysts' demographics:
| Senior Research Manager | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.9% Female, 49.1% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.4% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |