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Senior sales manager vs group sales manager

The differences between senior sales managers and group sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a senior sales manager and a group sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $52,423 average annual salary of a group sales manager.

The top three skills for a senior sales manager include customer satisfaction, sales process and customer service. The most important skills for a group sales manager are booking, trade shows, and site inspections.

Senior sales manager vs group sales manager overview

Senior Sales ManagerGroup Sales Manager
Yearly salary$140,662$52,423
Hourly rate$67.63$25.20
Growth rate5%5%
Number of jobs115,070104,735
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Average age4646
Years of experience88

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

What does a group sales manager do?

A group sales manager's role is to oversee and coordinate a team of sales representatives, ensuring efficiency and customer satisfaction. Their responsibilities revolve around devising sales objectives, assessing workforce performance, managing schedules, and handling complex issues and complaints, resolving them promptly and efficiently. Moreover, they may perform clerical tasks such as producing progress reports, maintaining extensive records, and even liaising with clients through calls and correspondence. As a group sales manager, it is essential to lead and encourage the team to reach sales targets, all while implementing the company's policies and regulations.

Senior sales manager vs group sales manager salary

Senior sales managers and group sales managers have different pay scales, as shown below.

Senior Sales ManagerGroup Sales Manager
Average salary$140,662$52,423
Salary rangeBetween $95,000 And $206,000Between $31,000 And $86,000
Highest paying CityWashington, DCNew York, NY
Highest paying stateMaineNew York
Best paying companyLeprino FoodsEaton
Best paying industryProfessionalHospitality

Differences between senior sales manager and group sales manager education

There are a few differences between a senior sales manager and a group sales manager in terms of educational background:

Senior Sales ManagerGroup Sales Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Senior sales manager vs group sales manager demographics

Here are the differences between senior sales managers' and group sales managers' demographics:

Senior Sales ManagerGroup Sales Manager
Average age4646
Gender ratioMale, 61.4% Female, 38.6%Male, 40.2% Female, 59.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between senior sales manager and group sales manager duties and responsibilities

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
  • Show more

Group sales manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Maximize yield management opportunities by maintaining consistent verbal and written communication with clients and consistently booking repeat business.
  • Secure business from telemarketing, appointments, site visits, cold calls and general inquiries via email/phone.
  • Conduct tastings and wine pairings, making recommendations base on client's needs, budget, etc.
  • Introduce a wine seminar for servers, strengthening knowledge of offerings, which dramatically increase wine sales.
  • Prepare function space contracts, BEOs, and propose menus base on the function type, size, and client budget.
  • Show more

Senior sales manager vs group sales manager skills

Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%
Common group sales manager skills
  • Booking, 10%
  • Trade Shows, 8%
  • Site Inspections, 8%
  • Market Trends, 6%
  • Sales Presentations, 4%
  • Delphi, 4%

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