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Senior sales manager vs sales development manager

The differences between senior sales managers and sales development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a senior sales manager, becoming a sales development manager takes usually requires 2-4 years. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $102,790 average annual salary of a sales development manager.

The top three skills for a senior sales manager include customer satisfaction, sales process and customer service. The most important skills for a sales development manager are SDR, salesforce, and customer service.

Senior sales manager vs sales development manager overview

Senior Sales ManagerSales Development Manager
Yearly salary$140,662$102,790
Hourly rate$67.63$49.42
Growth rate5%7%
Number of jobs115,070171,101
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Average age4645
Years of experience84

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

What does a sales development manager do?

Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.

Senior sales manager vs sales development manager salary

Senior sales managers and sales development managers have different pay scales, as shown below.

Senior Sales ManagerSales Development Manager
Average salary$140,662$102,790
Salary rangeBetween $95,000 And $206,000Between $66,000 And $157,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateMaineNew Hampshire
Best paying companyLeprino FoodsEveryday Health
Best paying industryProfessionalManufacturing

Differences between senior sales manager and sales development manager education

There are a few differences between a senior sales manager and a sales development manager in terms of educational background:

Senior Sales ManagerSales Development Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaNorthwestern University

Senior sales manager vs sales development manager demographics

Here are the differences between senior sales managers' and sales development managers' demographics:

Senior Sales ManagerSales Development Manager
Average age4645
Gender ratioMale, 61.4% Female, 38.6%Male, 67.8% Female, 32.2%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 10.4% Unknown, 5.5% Hispanic or Latino, 16.6% Asian, 4.4% White, 62.6% American Indian and Alaska Native, 0.5%
LGBT Percentage7%18%

Differences between senior sales manager and sales development manager duties and responsibilities

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
  • Show more

Sales development manager example responsibilities.

  • Create the communication of leads into the sales CRM to be follow up on by the inside sales force.
  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Conduct healthcare need assessments for prospective assist living residents.
  • Maintain CRM customer database for assign and newly develop customers.
  • Generate week-over-week sales snapshots for management that identify actionable insights to improve market share in territory.
  • Create ad sales materials for lifestyle category editorial content packages as well as determined optimal pricing models to maximize revenue earnings.
  • Show more

Senior sales manager vs sales development manager skills

Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%
Common sales development manager skills
  • SDR, 9%
  • Salesforce, 7%
  • Customer Service, 7%
  • CRM, 5%
  • Sales Process, 5%
  • Business Development, 5%

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