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Senior territory manager vs channel manager

The differences between senior territory managers and channel managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a senior territory manager and a channel manager. Additionally, a senior territory manager has an average salary of $113,786, which is higher than the $87,573 average annual salary of a channel manager.

The top three skills for a senior territory manager include product knowledge, sales growth and sales quota. The most important skills for a channel manager are customer service, CRM, and digital marketing.

Senior territory manager vs channel manager overview

Senior Territory ManagerChannel Manager
Yearly salary$113,786$87,573
Hourly rate$54.70$42.10
Growth rate5%5%
Number of jobs81,370106,753
Job satisfaction--
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a senior territory manager do?

A senior territory manager is an individual responsible for managing sales and looking into competitive products and market trends. His/Her or her roles include sales data analysis, assessment of market opportunities and risks, and sales strategy development. Senior territory managers should be able to establish good relationships with new and existing clients to achieve sales targets. Other core skills needed for the job include excellent problem-solving and analytical skills. The job's education requirements include a bachelor's degree in business, marketing, or a related field.

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

Senior territory manager vs channel manager salary

Senior territory managers and channel managers have different pay scales, as shown below.

Senior Territory ManagerChannel Manager
Average salary$113,786$87,573
Salary rangeBetween $84,000 And $152,000Between $63,000 And $121,000
Highest paying City-Sunnyvale, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Professional

Differences between senior territory manager and channel manager education

There are a few differences between a senior territory manager and a channel manager in terms of educational background:

Senior Territory ManagerChannel Manager
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Senior territory manager vs channel manager demographics

Here are the differences between senior territory managers' and channel managers' demographics:

Senior Territory ManagerChannel Manager
Average age4646
Gender ratioMale, 70.2% Female, 29.8%Male, 70.1% Female, 29.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between senior territory manager and channel manager duties and responsibilities

Senior territory manager example responsibilities.

  • Provide customers with imaging solutions within a manage healthcare environment.
  • Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
  • Develop new and prospective customers including local chain business and healthcare accounts.
  • Cultivate and develop relationships with HVAC and insulation distributors and local sales staff to grow existing accounts and convert competitive accounts.
  • Complete RFP's for major counties/municipalities/cities.

Channel manager example responsibilities.

  • Use SalesForce to keep track of customers and prospective leads information.
  • Manage social media advertising, SEO and PCP advertising as part of daily tasks.
  • Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
  • Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
  • Launch and manage the domestic distribution go-to-market channel strategy.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Show more

Senior territory manager vs channel manager skills

Common senior territory manager skills
  • Product Knowledge, 17%
  • Sales Growth, 7%
  • Sales Quota, 6%
  • Product Line, 5%
  • Sales Training, 4%
  • Market Share Growth, 4%
Common channel manager skills
  • Customer Service, 7%
  • CRM, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
  • Channel Marketing, 4%
  • Cloud, 4%

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