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The differences between social media project managers and social media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media project manager, becoming a social media director takes usually requires 2-4 years. Additionally, a social media project manager has an average salary of $81,039, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media project manager include media management, social media management and twitter. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Social Media Project Manager | Social Media Director | |
| Yearly salary | $81,039 | $70,846 |
| Hourly rate | $38.96 | $34.06 |
| Growth rate | 10% | 8% |
| Number of jobs | 136,876 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
A social media project manager is responsible for drafting, planning, executing, and monitoring a company's social media strategy. They promote brand awareness, observe social media trends, and produce regular social media campaigns. They monitor search engine optimization practices and user entanglement. They also collaborate with marketing and social development teams.
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Social media project managers and social media directors have different pay scales, as shown below.
| Social Media Project Manager | Social Media Director | |
| Average salary | $81,039 | $70,846 |
| Salary range | Between $49,000 And $132,000 | Between $40,000 And $124,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Idaho |
| Best paying company | - | Accenture |
| Best paying industry | - | Internet |
There are a few differences between a social media project manager and a social media director in terms of educational background:
| Social Media Project Manager | Social Media Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between social media project managers' and social media directors' demographics:
| Social Media Project Manager | Social Media Director | |
| Average age | 39 | 42 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |