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The differences between social media representatives and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media representative and a communications coordinator. Additionally, a social media representative has an average salary of $52,252, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a social media representative include facebook, instagram and twitter. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Social Media Representative | Communications Coordinator | |
| Yearly salary | $52,252 | $47,075 |
| Hourly rate | $25.12 | $22.63 |
| Growth rate | 8% | 8% |
| Number of jobs | 42,287 | 39,790 |
| Job satisfaction | 1 | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Representatives are responsible for promoting a product or service and growing targeted user communities through social media platforms. Their duties include developing social media strategy, writing digital copies, facilitate crisis management, and publish daily multimedia contents. They are responsible for managing an organization's social media profiles and pages, creating community dialog and conversation, moderating user content, and creating an editorial calendar. Social Media Representatives also produce analytics reports, increase customer reach, and assist in coordinating marketing promotions.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Social media representatives and communications coordinators have different pay scales, as shown below.
| Social Media Representative | Communications Coordinator | |
| Average salary | $52,252 | $47,075 |
| Salary range | Between $34,000 And $78,000 | Between $34,000 And $63,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | Microsoft |
| Best paying industry | - | Government |
There are a few differences between a social media representative and a communications coordinator in terms of educational background:
| Social Media Representative | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media representatives' and communications coordinators' demographics:
| Social Media Representative | Communications Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |