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The differences between social media representatives and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media representative and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $52,252 average annual salary of a social media representative.
The top three skills for a social media representative include facebook, instagram and twitter. The most important skills for a media consultant are website development, facebook, and twitter.
| Social Media Representative | Media Consultant | |
| Yearly salary | $52,252 | $53,443 |
| Hourly rate | $25.12 | $25.69 |
| Growth rate | 8% | 8% |
| Number of jobs | 42,287 | 28,768 |
| Job satisfaction | 1 | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Representatives are responsible for promoting a product or service and growing targeted user communities through social media platforms. Their duties include developing social media strategy, writing digital copies, facilitate crisis management, and publish daily multimedia contents. They are responsible for managing an organization's social media profiles and pages, creating community dialog and conversation, moderating user content, and creating an editorial calendar. Social Media Representatives also produce analytics reports, increase customer reach, and assist in coordinating marketing promotions.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Social media representatives and media consultants have different pay scales, as shown below.
| Social Media Representative | Media Consultant | |
| Average salary | $52,252 | $53,443 |
| Salary range | Between $34,000 And $78,000 | Between $32,000 And $89,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Washington |
| Best paying company | - | iHeartMedia |
| Best paying industry | - | - |
There are a few differences between a social media representative and a media consultant in terms of educational background:
| Social Media Representative | Media Consultant | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between social media representatives' and media consultants' demographics:
| Social Media Representative | Media Consultant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |