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The differences between social media representatives and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media representative and a media coordinator. Additionally, a social media representative has an average salary of $52,252, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a social media representative include facebook, instagram and twitter. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Social Media Representative | Media Coordinator | |
| Yearly salary | $52,252 | $47,471 |
| Hourly rate | $25.12 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 42,287 | 35,285 |
| Job satisfaction | 1 | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Representatives are responsible for promoting a product or service and growing targeted user communities through social media platforms. Their duties include developing social media strategy, writing digital copies, facilitate crisis management, and publish daily multimedia contents. They are responsible for managing an organization's social media profiles and pages, creating community dialog and conversation, moderating user content, and creating an editorial calendar. Social Media Representatives also produce analytics reports, increase customer reach, and assist in coordinating marketing promotions.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Social media representatives and media coordinators have different pay scales, as shown below.
| Social Media Representative | Media Coordinator | |
| Average salary | $52,252 | $47,471 |
| Salary range | Between $34,000 And $78,000 | Between $34,000 And $64,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | The Joffrey Ballet |
| Best paying industry | - | Manufacturing |
There are a few differences between a social media representative and a media coordinator in terms of educational background:
| Social Media Representative | Media Coordinator | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between social media representatives' and media coordinators' demographics:
| Social Media Representative | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |