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The differences between social media representatives and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media representative and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $52,252 average annual salary of a social media representative.
The top three skills for a social media representative include facebook, instagram and twitter. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Social Media Representative | Media Planner | |
| Yearly salary | $52,252 | $58,044 |
| Hourly rate | $25.12 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 42,287 | 24,126 |
| Job satisfaction | 1 | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Representatives are responsible for promoting a product or service and growing targeted user communities through social media platforms. Their duties include developing social media strategy, writing digital copies, facilitate crisis management, and publish daily multimedia contents. They are responsible for managing an organization's social media profiles and pages, creating community dialog and conversation, moderating user content, and creating an editorial calendar. Social Media Representatives also produce analytics reports, increase customer reach, and assist in coordinating marketing promotions.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Social media representatives and media planners have different pay scales, as shown below.
| Social Media Representative | Media Planner | |
| Average salary | $52,252 | $58,044 |
| Salary range | Between $34,000 And $78,000 | Between $48,000 And $69,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Washington |
| Best paying company | - | RPA |
| Best paying industry | - | Professional |
There are a few differences between a social media representative and a media planner in terms of educational background:
| Social Media Representative | Media Planner | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 89% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between social media representatives' and media planners' demographics:
| Social Media Representative | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |