Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between social media representatives and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media representative and a media specialist. Additionally, a social media representative has an average salary of $52,252, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a social media representative include facebook, instagram and twitter. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Social Media Representative | Media Specialist | |
| Yearly salary | $52,252 | $50,832 |
| Hourly rate | $25.12 | $24.44 |
| Growth rate | 8% | 8% |
| Number of jobs | 42,287 | 39,401 |
| Job satisfaction | 1 | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Representatives are responsible for promoting a product or service and growing targeted user communities through social media platforms. Their duties include developing social media strategy, writing digital copies, facilitate crisis management, and publish daily multimedia contents. They are responsible for managing an organization's social media profiles and pages, creating community dialog and conversation, moderating user content, and creating an editorial calendar. Social Media Representatives also produce analytics reports, increase customer reach, and assist in coordinating marketing promotions.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Social media representatives and media specialists have different pay scales, as shown below.
| Social Media Representative | Media Specialist | |
| Average salary | $52,252 | $50,832 |
| Salary range | Between $34,000 And $78,000 | Between $35,000 And $73,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | BP America Inc |
| Best paying industry | - | Professional |
There are a few differences between a social media representative and a media specialist in terms of educational background:
| Social Media Representative | Media Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media representatives' and media specialists' demographics:
| Social Media Representative | Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |