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The differences between social media representatives and social media editors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media representative and a social media editor. Additionally, a social media editor has an average salary of $53,943, which is higher than the $52,252 average annual salary of a social media representative.
The top three skills for a social media representative include facebook, instagram and twitter. The most important skills for a social media editor are instagram, facebook, and twitter.
| Social Media Representative | Social Media Editor | |
| Yearly salary | $52,252 | $53,943 |
| Hourly rate | $25.12 | $25.93 |
| Growth rate | 8% | -5% |
| Number of jobs | 42,287 | 37,769 |
| Job satisfaction | 1 | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 42 | 44 |
| Years of experience | 4 | 4 |
Social Media Representatives are responsible for promoting a product or service and growing targeted user communities through social media platforms. Their duties include developing social media strategy, writing digital copies, facilitate crisis management, and publish daily multimedia contents. They are responsible for managing an organization's social media profiles and pages, creating community dialog and conversation, moderating user content, and creating an editorial calendar. Social Media Representatives also produce analytics reports, increase customer reach, and assist in coordinating marketing promotions.
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
Social media representatives and social media editors have different pay scales, as shown below.
| Social Media Representative | Social Media Editor | |
| Average salary | $52,252 | $53,943 |
| Salary range | Between $34,000 And $78,000 | Between $40,000 And $72,000 |
| Highest paying City | - | Stamford, CT |
| Highest paying state | - | Hawaii |
| Best paying company | - | RE/MAX Realty One |
| Best paying industry | - | Technology |
There are a few differences between a social media representative and a social media editor in terms of educational background:
| Social Media Representative | Social Media Editor | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media representatives' and social media editors' demographics:
| Social Media Representative | Social Media Editor | |
| Average age | 42 | 44 |
| Gender ratio | Male, 39.4% Female, 60.6% | Male, 41.2% Female, 58.8% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 12% | 12% |