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Software product manager vs media manager

The differences between software product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a software product manager and a media manager. Additionally, a software product manager has an average salary of $110,785, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a software product manager include product management, software products and software development. The most important skills for a media manager are digital marketing, kpis, and media planning.

Software product manager vs media manager overview

Software Product ManagerMedia Manager
Yearly salary$110,785$96,475
Hourly rate$53.26$46.38
Growth rate10%10%
Number of jobs126,167110,888
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a software product manager do?

Software product managers are individuals who lead and handle products from their inception to their phase-out. The managers establish customer value and carry out measurable benefits for business. They translate data from the discovery phase into product requirements. Understanding technology, expertise in the field, technical skills are necessary to become successful in this job. They analyze competition in the market and the factors that make it valuable.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Software product manager vs media manager salary

Software product managers and media managers have different pay scales, as shown below.

Software Product ManagerMedia Manager
Average salary$110,785$96,475
Salary rangeBetween $78,000 And $155,000Between $66,000 And $140,000
Highest paying CityPalo Alto, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyMetaMeta
Best paying industryAutomotiveAutomotive

Differences between software product manager and media manager education

There are a few differences between a software product manager and a media manager in terms of educational background:

Software Product ManagerMedia Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Software product manager vs media manager demographics

Here are the differences between software product managers' and media managers' demographics:

Software Product ManagerMedia Manager
Average age3939
Gender ratioMale, 75.4% Female, 24.6%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between software product manager and media manager duties and responsibilities

Software product manager example responsibilities.

  • Manage a cross functional team including UX/UI, Java, QA counterparts.
  • Manage multiple aspects of product design and end user analysis for Java base medical practice management & HIPAA compliance tools.
  • Manage implementation of divisional intranet and CRM software.
  • Manage deployment and integration of industry leading SaaS billing and e-commerce processing systems.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
  • Act as a scrum master for the project.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Software product manager vs media manager skills

Common software product manager skills
  • Product Management, 10%
  • Software Products, 9%
  • Software Development, 6%
  • Scrum, 5%
  • User Stories, 5%
  • Product Development, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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