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The differences between software product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a software product manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $110,785 average annual salary of a software product manager.
The top three skills for a software product manager include product management, software products and software development. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Software Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $110,785 | $128,471 |
| Hourly rate | $53.26 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 126,167 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Software product managers are individuals who lead and handle products from their inception to their phase-out. The managers establish customer value and carry out measurable benefits for business. They translate data from the discovery phase into product requirements. Understanding technology, expertise in the field, technical skills are necessary to become successful in this job. They analyze competition in the market and the factors that make it valuable.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Software product managers and senior product marketing managers have different pay scales, as shown below.
| Software Product Manager | Senior Product Marketing Manager | |
| Average salary | $110,785 | $128,471 |
| Salary range | Between $78,000 And $155,000 | Between $97,000 And $168,000 |
| Highest paying City | Palo Alto, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Automotive | Technology |
There are a few differences between a software product manager and a senior product marketing manager in terms of educational background:
| Software Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between software product managers' and senior product marketing managers' demographics:
| Software Product Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.4% Female, 24.6% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |