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The differences between sponsorship coordinators and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a publicist. Additionally, a publicist has an average salary of $50,679, which is higher than the $39,512 average annual salary of a sponsorship coordinator.
The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| Sponsorship Coordinator | Publicist | |
| Yearly salary | $39,512 | $50,679 |
| Hourly rate | $19.00 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,068 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
Sponsorship coordinators and publicists have different pay scales, as shown below.
| Sponsorship Coordinator | Publicist | |
| Average salary | $39,512 | $50,679 |
| Salary range | Between $30,000 And $50,000 | Between $30,000 And $83,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | J. The Jewish News of Northern California |
| Best paying industry | - | Media |
There are a few differences between a sponsorship coordinator and a publicist in terms of educational background:
| Sponsorship Coordinator | Publicist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between sponsorship coordinators' and publicists' demographics:
| Sponsorship Coordinator | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |