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Sponsorship coordinator vs publicist

The differences between sponsorship coordinators and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a publicist. Additionally, a publicist has an average salary of $50,679, which is higher than the $39,512 average annual salary of a sponsorship coordinator.

The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a publicist are press releases, press materials, and public relations campaigns.

Sponsorship coordinator vs publicist overview

Sponsorship CoordinatorPublicist
Yearly salary$39,512$50,679
Hourly rate$19.00$24.36
Growth rate8%8%
Number of jobs27,0687,343
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does a sponsorship coordinator do?

Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.

What does a publicist do?

Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.

Sponsorship coordinator vs publicist salary

Sponsorship coordinators and publicists have different pay scales, as shown below.

Sponsorship CoordinatorPublicist
Average salary$39,512$50,679
Salary rangeBetween $30,000 And $50,000Between $30,000 And $83,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-J. The Jewish News of Northern California
Best paying industry-Media

Differences between sponsorship coordinator and publicist education

There are a few differences between a sponsorship coordinator and a publicist in terms of educational background:

Sponsorship CoordinatorPublicist
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityStanford University

Sponsorship coordinator vs publicist demographics

Here are the differences between sponsorship coordinators' and publicists' demographics:

Sponsorship CoordinatorPublicist
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between sponsorship coordinator and publicist duties and responsibilities

Sponsorship coordinator example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Analyze and evaluate each event base on ROI, penetration rates and retention opportunities.
  • Create PowerPoint presentations used for business development.facilitate working relationships with co-tenants and building management.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Create SEO strategies including keyword optimization, website optimization and content recommendations to maximize visibility within the top search engines.

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Sponsorship coordinator vs publicist skills

Common sponsorship coordinator skills
  • PowerPoint, 18%
  • Sponsorship Sales, 16%
  • National Accounts, 11%
  • VIP, 8%
  • Event Planning, 8%
  • Budget Management, 7%
Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%

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