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The differences between sponsorship coordinators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $39,512 average annual salary of a sponsorship coordinator.
The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Sponsorship Coordinator | Social Media Specialist | |
| Yearly salary | $39,512 | $51,584 |
| Hourly rate | $19.00 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,068 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Sponsorship coordinators and social media specialists have different pay scales, as shown below.
| Sponsorship Coordinator | Social Media Specialist | |
| Average salary | $39,512 | $51,584 |
| Salary range | Between $30,000 And $50,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a sponsorship coordinator and a social media specialist in terms of educational background:
| Sponsorship Coordinator | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between sponsorship coordinators' and social media specialists' demographics:
| Sponsorship Coordinator | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |