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Sponsorship coordinator vs social media specialist

The differences between sponsorship coordinators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sponsorship coordinator and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $39,512 average annual salary of a sponsorship coordinator.

The top three skills for a sponsorship coordinator include powerpoint, sponsorship sales and national accounts. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.

Sponsorship coordinator vs social media specialist overview

Sponsorship CoordinatorSocial Media Specialist
Yearly salary$39,512$51,584
Hourly rate$19.00$24.80
Growth rate8%8%
Number of jobs27,06847,228
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a sponsorship coordinator do?

Sponsorship coordinators are professionals who organize fundraising events to gather together a group of paying sponsors in exchange for advertising opportunities. These coordinators are required to manage reservations for VIP diners to satisfy their customers and encourage repeat business with them. They must maintain operational relationships with other internal departments so that they can deliver the highest quality of media content. Sponsorship coordinators must also start sponsorship programs that will assist students who are unable to afford school fees.

What does a social media specialist do?

A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.

Sponsorship coordinator vs social media specialist salary

Sponsorship coordinators and social media specialists have different pay scales, as shown below.

Sponsorship CoordinatorSocial Media Specialist
Average salary$39,512$51,584
Salary rangeBetween $30,000 And $50,000Between $38,000 And $68,000
Highest paying City-Washington, DC
Highest paying state-Hawaii
Best paying company-McKinsey & Company Inc
Best paying industry-Professional

Differences between sponsorship coordinator and social media specialist education

There are a few differences between a sponsorship coordinator and a social media specialist in terms of educational background:

Sponsorship CoordinatorSocial Media Specialist
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Sponsorship coordinator vs social media specialist demographics

Here are the differences between sponsorship coordinators' and social media specialists' demographics:

Sponsorship CoordinatorSocial Media Specialist
Average age4242
Gender ratioMale, 35.7% Female, 64.3%Male, 38.6% Female, 61.4%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between sponsorship coordinator and social media specialist duties and responsibilities

Sponsorship coordinator example responsibilities.

  • Manage back-end of website (CMS and technologies); update member directory; create content and news feed on website.
  • Analyze and evaluate each event base on ROI, penetration rates and retention opportunities.
  • Create PowerPoint presentations used for business development.facilitate working relationships with co-tenants and building management.
  • Coordinate development and implementation of intranet and Internet sites with web design staff and internal customers to coordinate with marketing campaigns.
  • Create SEO strategies including keyword optimization, website optimization and content recommendations to maximize visibility within the top search engines.

Social media specialist example responsibilities.

  • Develop and manage blogger outreach program and KPIs.
  • Assist in managing the social network pages (Facebook/Twitter) as well as editing the site.
  • Create, curate, and manage all publish content (images, video and written).
  • Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Manage $15- $75K monthly PPC budget for 90 interactive agencies, totaling $24M annual ad spend.
  • Show more

Sponsorship coordinator vs social media specialist skills

Common sponsorship coordinator skills
  • PowerPoint, 18%
  • Sponsorship Sales, 16%
  • National Accounts, 11%
  • VIP, 8%
  • Event Planning, 8%
  • Budget Management, 7%
Common social media specialist skills
  • Social Media Marketing, 8%
  • Instagram, 8%
  • Digital Marketing, 7%
  • Facebook, 7%
  • Twitter, 6%
  • Social Media Management, 5%

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