Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between strategic planners and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planner and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $88,718 average annual salary of a strategic planner.
The top three skills for a strategic planner include project management, DOD and logistics. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Strategic Planner | Senior Manager Of Marketing | |
| Yearly salary | $88,718 | $118,350 |
| Hourly rate | $42.65 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 24,228 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Strategic planners are professionals who participate in the planning of business strategy for medium or large corporations as well as assess their operational and strategic performance. These planners are required to analyze financial and budget reports so that they can make strategic recommendations based on the financial health of the company. Together with the market researchers, these planners must conduct market research so that they can identify threats and opportunities. Strategic planners must also educate their senior executives in making effective decisions by constructing forecasts and analytical models.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Strategic planners and senior managers of marketing have different pay scales, as shown below.
| Strategic Planner | Senior Manager Of Marketing | |
| Average salary | $88,718 | $118,350 |
| Salary range | Between $62,000 And $126,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Roku | |
| Best paying industry | Technology | Technology |
There are a few differences between a strategic planner and a senior manager of marketing in terms of educational background:
| Strategic Planner | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planners' and senior managers of marketing' demographics:
| Strategic Planner | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.9% Female, 37.1% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |