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The differences between strategic planners and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planner and a social media manager. Additionally, a strategic planner has an average salary of $88,718, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a strategic planner include project management, DOD and logistics. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Strategic Planner | Social Media Manager | |
| Yearly salary | $88,718 | $70,287 |
| Hourly rate | $42.65 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 24,228 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Strategic planners are professionals who participate in the planning of business strategy for medium or large corporations as well as assess their operational and strategic performance. These planners are required to analyze financial and budget reports so that they can make strategic recommendations based on the financial health of the company. Together with the market researchers, these planners must conduct market research so that they can identify threats and opportunities. Strategic planners must also educate their senior executives in making effective decisions by constructing forecasts and analytical models.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Strategic planners and social media managers have different pay scales, as shown below.
| Strategic Planner | Social Media Manager | |
| Average salary | $88,718 | $70,287 |
| Salary range | Between $62,000 And $126,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Microsoft | |
| Best paying industry | Technology | Technology |
There are a few differences between a strategic planner and a social media manager in terms of educational background:
| Strategic Planner | Social Media Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planners' and social media managers' demographics:
| Strategic Planner | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.9% Female, 37.1% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |