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Strategist vs marketing program manager

The differences between strategists and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategist and a marketing program manager. Additionally, a strategist has an average salary of $104,881, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a strategist include project management, customer satisfaction and powerpoint. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Strategist vs marketing program manager overview

StrategistMarketing Program Manager
Yearly salary$104,881$86,807
Hourly rate$50.42$41.73
Growth rate10%10%
Number of jobs44,596173,228
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a strategist do?

The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Strategist vs marketing program manager salary

Strategists and marketing program managers have different pay scales, as shown below.

StrategistMarketing Program Manager
Average salary$104,881$86,807
Salary rangeBetween $62,000 And $176,000Between $64,000 And $116,000
Highest paying CityHartford, CTSan Francisco, CA
Highest paying stateConnecticutCalifornia
Best paying companyThe CitadelMeta
Best paying industryTechnologyTransportation

Differences between strategist and marketing program manager education

There are a few differences between a strategist and a marketing program manager in terms of educational background:

StrategistMarketing Program Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategist vs marketing program manager demographics

Here are the differences between strategists' and marketing program managers' demographics:

StrategistMarketing Program Manager
Average age3939
Gender ratioMale, 54.5% Female, 45.5%Male, 38.7% Female, 61.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between strategist and marketing program manager duties and responsibilities

Strategist example responsibilities.

  • Manage change requests using CMS for corporate website.
  • Experience in managing online affiliate programs for e-commerce sites.
  • Plan Instagram launch, manage posts, and tracking success on the account.
  • Manage HubSpot activities, including blogs, email marketing, landing pages and CRM maintenance.
  • Lead the team to develop the company's only OEM product for the security/surveillance market.
  • Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
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Marketing program manager example responsibilities.

  • Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
  • Manage RFP solicitation and response process.
  • Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
  • Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
  • Manage major CRM implementation project for global aerospace company.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
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Strategist vs marketing program manager skills

Common strategist skills
  • Project Management, 12%
  • Customer Satisfaction, 9%
  • PowerPoint, 8%
  • Portfolio, 6%
  • Digital Marketing, 5%
  • Client Facing, 4%
Common marketing program manager skills
  • Digital Marketing, 14%
  • Project Management, 7%
  • Marketing Campaigns, 6%
  • B2B Marketing, 5%
  • Integrated Marketing, 5%
  • Salesforce, 3%

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