Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between strategists and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a strategist, becoming a social media strategist takes usually requires 1-2 years. Additionally, a strategist has an average salary of $104,881, which is higher than the $62,339 average annual salary of a social media strategist.
The top three skills for a strategist include project management, customer satisfaction and powerpoint. The most important skills for a social media strategist are instagram, digital marketing, and twitter.
| Strategist | Social Media Strategist | |
| Yearly salary | $104,881 | $62,339 |
| Hourly rate | $50.42 | $29.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 44,596 | 43,791 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Average age | 39 | 44 |
| Years of experience | 10 | 2 |
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
Strategists and social media strategists have different pay scales, as shown below.
| Strategist | Social Media Strategist | |
| Average salary | $104,881 | $62,339 |
| Salary range | Between $62,000 And $176,000 | Between $41,000 And $94,000 |
| Highest paying City | Hartford, CT | San Francisco, CA |
| Highest paying state | Connecticut | Utah |
| Best paying company | The Citadel | |
| Best paying industry | Technology | Technology |
There are a few differences between a strategist and a social media strategist in terms of educational background:
| Strategist | Social Media Strategist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between strategists' and social media strategists' demographics:
| Strategist | Social Media Strategist | |
| Average age | 39 | 44 |
| Gender ratio | Male, 54.5% Female, 45.5% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |