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Vice president, product management vs director, product marketing

The differences between vice presidents, product management and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, product management and a director, product marketing. Additionally, a vice president, product management has an average salary of $183,231, which is higher than the $141,699 average annual salary of a director, product marketing.

The top three skills for a vice president, product management include product management, analytics and product strategy. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Vice president, product management vs director, product marketing overview

Vice President, Product ManagementDirector, Product Marketing
Yearly salary$183,231$141,699
Hourly rate$88.09$68.12
Growth rate10%10%
Number of jobs185,361173,038
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a vice president, product management do?

A vice president of product management is responsible for handling the overall operational decisions of product deliverables, creating strategic procedures for product marketing strategy, and ensuring that the outputs provide the highest customer satisfaction. The vice president of product management monitors the department's budget, allocating adequate resources to every team to support operational promotions and research on current market trends. They also adjust product management approaches to meet the company's goals and objectives and identify opportunities to increase revenues and profitability.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Vice president, product management vs director, product marketing salary

Vice presidents, product management and directors, product marketing have different pay scales, as shown below.

Vice President, Product ManagementDirector, Product Marketing
Average salary$183,231$141,699
Salary rangeBetween $127,000 And $262,000Between $97,000 And $205,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateAlaskaCalifornia
Best paying companyOktaMeta
Best paying industryStart-upTechnology

Differences between vice president, product management and director, product marketing education

There are a few differences between a vice president, product management and a director, product marketing in terms of educational background:

Vice President, Product ManagementDirector, Product Marketing
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president, product management vs director, product marketing demographics

Here are the differences between vice presidents, product management' and directors, product marketing' demographics:

Vice President, Product ManagementDirector, Product Marketing
Average age3939
Gender ratioMale, 80.9% Female, 19.1%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, product management and director, product marketing duties and responsibilities

Vice president, product management example responsibilities.

  • Lead team to develop cloud base offerings (SaaS) to education, financial services, and government segments.
  • Manage UI design, documentation and customer support, along with licensing/distribution agreements, copyrights and trademarks.
  • Work on re-positioning product and investing in new programs connecting CRM to consumer acquisition.
  • Designate subject matter expert in IP prosecution and litigation activities.
  • Deliver an integrate and compelling suite of security products including cloud and mobile for consumers and businesses.
  • Establish corporate strategy and oversee legal including drafting of international venture funding, IP licensing, employee and strategic partnership agreements.
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Vice president, product management vs director, product marketing skills

Common vice president, product management skills
  • Product Management, 13%
  • Analytics, 7%
  • Product Strategy, 5%
  • Cloud, 4%
  • Product Roadmap, 4%
  • Product Vision, 4%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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