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The differences between vice presidents, product management and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, product management and a product marketing manager. Additionally, a vice president, product management has an average salary of $183,231, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a vice president, product management include product management, analytics and product strategy. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Vice President, Product Management | Product Marketing Manager | |
| Yearly salary | $183,231 | $112,220 |
| Hourly rate | $88.09 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 185,361 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of product management is responsible for handling the overall operational decisions of product deliverables, creating strategic procedures for product marketing strategy, and ensuring that the outputs provide the highest customer satisfaction. The vice president of product management monitors the department's budget, allocating adequate resources to every team to support operational promotions and research on current market trends. They also adjust product management approaches to meet the company's goals and objectives and identify opportunities to increase revenues and profitability.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Vice presidents, product management and product marketing managers have different pay scales, as shown below.
| Vice President, Product Management | Product Marketing Manager | |
| Average salary | $183,231 | $112,220 |
| Salary range | Between $127,000 And $262,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Alaska | California |
| Best paying company | Okta | Credit Karma |
| Best paying industry | Start-up | Technology |
There are a few differences between a vice president, product management and a product marketing manager in terms of educational background:
| Vice President, Product Management | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, product management' and product marketing managers' demographics:
| Vice President, Product Management | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 80.9% Female, 19.1% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |