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Vice president, product management vs senior vice president of marketing

The differences between vice presidents, product management and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, product management and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $183,231 average annual salary of a vice president, product management.

The top three skills for a vice president, product management include product management, analytics and product strategy. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.

Vice president, product management vs senior vice president of marketing overview

Vice President, Product ManagementSenior Vice President Of Marketing
Yearly salary$183,231$200,351
Hourly rate$88.09$96.32
Growth rate10%10%
Number of jobs185,361111,445
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a vice president, product management do?

A vice president of product management is responsible for handling the overall operational decisions of product deliverables, creating strategic procedures for product marketing strategy, and ensuring that the outputs provide the highest customer satisfaction. The vice president of product management monitors the department's budget, allocating adequate resources to every team to support operational promotions and research on current market trends. They also adjust product management approaches to meet the company's goals and objectives and identify opportunities to increase revenues and profitability.

What does a senior vice president of marketing do?

A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Vice president, product management vs senior vice president of marketing salary

Vice presidents, product management and senior vice presidents of marketing have different pay scales, as shown below.

Vice President, Product ManagementSenior Vice President Of Marketing
Average salary$183,231$200,351
Salary rangeBetween $127,000 And $262,000Between $121,000 And $330,000
Highest paying CitySan Francisco, CAWaltham, MA
Highest paying stateAlaskaMassachusetts
Best paying companyOktaAudubon Nature Institute
Best paying industryStart-upManufacturing

Differences between vice president, product management and senior vice president of marketing education

There are a few differences between a vice president, product management and a senior vice president of marketing in terms of educational background:

Vice President, Product ManagementSenior Vice President Of Marketing
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president, product management vs senior vice president of marketing demographics

Here are the differences between vice presidents, product management' and senior vice presidents of marketing' demographics:

Vice President, Product ManagementSenior Vice President Of Marketing
Average age3939
Gender ratioMale, 80.9% Female, 19.1%Male, 66.4% Female, 33.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between vice president, product management and senior vice president of marketing duties and responsibilities

Vice president, product management example responsibilities.

  • Lead team to develop cloud base offerings (SaaS) to education, financial services, and government segments.
  • Manage UI design, documentation and customer support, along with licensing/distribution agreements, copyrights and trademarks.
  • Work on re-positioning product and investing in new programs connecting CRM to consumer acquisition.
  • Designate subject matter expert in IP prosecution and litigation activities.
  • Deliver an integrate and compelling suite of security products including cloud and mobile for consumers and businesses.
  • Establish corporate strategy and oversee legal including drafting of international venture funding, IP licensing, employee and strategic partnership agreements.
  • Show more

Senior vice president of marketing example responsibilities.

  • Lead all B2B and B2C marketing, business improvement and project execution efforts.
  • Create and manage new sales channels including direct, indirect, B2B and B2C.
  • Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
  • Manage CRM data and customize reports on implementations, enhancements and opportunities.
  • Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Show more

Vice president, product management vs senior vice president of marketing skills

Common vice president, product management skills
  • Product Management, 13%
  • Analytics, 7%
  • Product Strategy, 5%
  • Cloud, 4%
  • Product Roadmap, 4%
  • Product Vision, 4%
Common senior vice president of marketing skills
  • Digital Marketing, 13%
  • Analytics, 6%
  • Business Strategy, 5%
  • SVP, 5%
  • Integrated Marketing, 5%
  • Marketing Campaigns, 4%

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