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Video product manager vs video producer

The differences between video product managers and video producers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a video product manager, becoming a video producer takes usually requires 6-12 months. Additionally, a video product manager has an average salary of $121,097, which is higher than the $58,612 average annual salary of a video producer.

The top three skills for a video product manager include product roadmap, product development and video content. The most important skills for a video producer are video production, motion graphics, and youtube.

Video product manager vs video producer overview

Video Product ManagerVideo Producer
Yearly salary$121,097$58,612
Hourly rate$58.22$28.18
Growth rate10%8%
Number of jobs103,60210,484
Job satisfaction--
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 77%
Average age3940
Years of experience1012

What does a video product manager do?

A video project manager is responsible for managing a team for video assets. He/She manages projects, product road maps, and technological resources. They are involved in carrying out market and competitive analysis to get the minimum viable product and to create forecasts and settling on pricing. In addition to other duties, they may also be expected to maximize product quality by spearheading the QA process.

What does a video producer do?

Generally, a video producer manages and coordinates different aspects of the video production process. Video producers establish and develop multimedia content for internal corporate announcement videos, customer stories, and any other business projects. They also create videos for external promotions, product marketing, and recruitment. A bachelor's degree in video production, broadcasting, or film is necessary for this job. Video producers should know about media communication and production. Their skills should include attention to detail, initiative, leadership skills, and acceptance of criticism.

Video product manager vs video producer salary

Video product managers and video producers have different pay scales, as shown below.

Video Product ManagerVideo Producer
Average salary$121,097$58,612
Salary rangeBetween $83,000 And $175,000Between $34,000 And $99,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonNevada
Best paying companyGoogleApple
Best paying industryTechnology-

Differences between video product manager and video producer education

There are a few differences between a video product manager and a video producer in terms of educational background:

Video Product ManagerVideo Producer
Most common degreeBachelor's Degree, 58%Bachelor's Degree, 77%
Most common majorBusinessPhotography
Most common collegeUniversity of GeorgiaStanford University

Video product manager vs video producer demographics

Here are the differences between video product managers' and video producers' demographics:

Video Product ManagerVideo Producer
Average age3940
Gender ratioMale, 63.2% Female, 36.8%Male, 77.5% Female, 22.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%
LGBT Percentage10%14%

Differences between video product manager and video producer duties and responsibilities

Video product manager example responsibilities.

  • Manage DVD authoring facilities workflow and priorities.
  • Manage the product road map, project management, QA, design and technology resources.
  • Manage team that create video assets for the 2nd largest sports focuse multi-channel network on YouTube.
  • Maximize product quality by overseeing QA process, including managing beta product program and recruiting beta testers.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Meet with leading vendors to integrate with apple products.
  • Show more

Video producer example responsibilities.

  • Manage delivery streams or processes through define KPIs and advertiser expectations.
  • Upgrade PC's and manage the network involving internet, cable and satellite.
  • Design and code web elements in Photoshop, HTML, JavaScript, CSS and PHP.
  • Create headliners and click-bait for Facebook page and Q101 official website.
  • Apply SEO and PPC marketing techniques to land national and international clients
  • Gather b-roll footage, conduct interviews and edit to create marketing promotional video.
  • Show more

Video product manager vs video producer skills

Common video product manager skills
  • Product Roadmap, 11%
  • Product Development, 9%
  • Video Content, 7%
  • Video Production, 7%
  • Competitive Analysis, 6%
  • QA, 5%
Common video producer skills
  • Video Production, 19%
  • Motion Graphics, 6%
  • YouTube, 5%
  • Instagram, 4%
  • Video Projects, 4%
  • Edit Video, 3%

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