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The differences between visual merchandising managers and co-managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a visual merchandising manager and a co-manager. Additionally, a visual merchandising manager has an average salary of $97,250, which is higher than the $64,962 average annual salary of a co-manager.
The top three skills for a visual merchandising manager include customer service, POS and store operations. The most important skills for a co-manager are payroll, customer service, and food safety.
| Visual Merchandising Manager | Co-Manager | |
| Yearly salary | $97,250 | $64,962 |
| Hourly rate | $46.75 | $31.23 |
| Growth rate | 10% | 6% |
| Number of jobs | 23,486 | 258,234 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 52% |
| Average age | 43 | 43 |
| Years of experience | 6 | 6 |
A visual merchandising manager is responsible for facilitating the arrangement of visual displays to attract customers to purchase the products. Visual merchandising managers monitor the sales performance of the store and develop effective merchandise strategies to boost revenues and increase profitability. They also assist in creating promotional events and discount offers, as well as designing the store's layout during special occasions. A visual merchandising manager must have excellent leadership and communication skills, especially on guiding the staff's performance and implementing techniques to maximize productivity.
A co-manager's role is to supervise business operations and perform administrative tasks as support to a manager. One of the primary functions of a co-manager is to delegate tasks of team members and arrange schedules. They also evaluate progress, produce the necessary documentation, maintain a record of data, identify issues and opportunities, and assist in coordinating with other employees. A co-manager may also have the task of hiring and training new workforce members, enforcing policies and regulations at all times.
Visual merchandising managers and co-managers have different pay scales, as shown below.
| Visual Merchandising Manager | Co-Manager | |
| Average salary | $97,250 | $64,962 |
| Salary range | Between $67,000 And $139,000 | Between $35,000 And $119,000 |
| Highest paying City | Bridgeport, CT | New York, NY |
| Highest paying state | Rhode Island | Massachusetts |
| Best paying company | Meta | GUESS |
| Best paying industry | Retail | Retail |
There are a few differences between a visual merchandising manager and a co-manager in terms of educational background:
| Visual Merchandising Manager | Co-Manager | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 52% |
| Most common major | Specialized Sales And Merchandising | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Delhi |
Here are the differences between visual merchandising managers' and co-managers' demographics:
| Visual Merchandising Manager | Co-Manager | |
| Average age | 43 | 43 |
| Gender ratio | Male, 31.7% Female, 68.3% | Male, 44.3% Female, 55.7% |
| Race ratio | Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7% | Black or African American, 8.8% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 7.1% White, 62.0% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 9% | 9% |