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The differences between visual merchandising managers and managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a visual merchandising manager and a manager. Additionally, a visual merchandising manager has an average salary of $97,250, which is higher than the $58,651 average annual salary of a manager.
The top three skills for a visual merchandising manager include customer service, POS and store operations. The most important skills for a manager are customer service, payroll, and food safety.
| Visual Merchandising Manager | Manager | |
| Yearly salary | $97,250 | $58,651 |
| Hourly rate | $46.75 | $28.20 |
| Growth rate | 10% | 6% |
| Number of jobs | 23,486 | 1,236,194 |
| Job satisfaction | - | 4.57 |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 49% |
| Average age | 43 | 44 |
| Years of experience | 6 | 6 |
A visual merchandising manager is responsible for facilitating the arrangement of visual displays to attract customers to purchase the products. Visual merchandising managers monitor the sales performance of the store and develop effective merchandise strategies to boost revenues and increase profitability. They also assist in creating promotional events and discount offers, as well as designing the store's layout during special occasions. A visual merchandising manager must have excellent leadership and communication skills, especially on guiding the staff's performance and implementing techniques to maximize productivity.
Managers are responsible for a specific department, function, or employee group. They oversee their assigned departments and all the employees under the department. Managers are responsible that the department they are handling is functioning well. They set the department goals and the steps they must take to achieve the goals. They are also in charge of assessing the performance of their departments and their employees. Additionally, managers are responsible for interviewing prospective candidates for department vacancies and assessing their fit to the needs of the department. Managers also set the general working environment in the department, and they are expected to ensure that their employees remain motivated.
Visual merchandising managers and managers have different pay scales, as shown below.
| Visual Merchandising Manager | Manager | |
| Average salary | $97,250 | $58,651 |
| Salary range | Between $67,000 And $139,000 | Between $37,000 And $92,000 |
| Highest paying City | Bridgeport, CT | - |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Meta | - |
| Best paying industry | Retail | Finance |
There are a few differences between a visual merchandising manager and a manager in terms of educational background:
| Visual Merchandising Manager | Manager | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 49% |
| Most common major | Specialized Sales And Merchandising | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between visual merchandising managers' and managers' demographics:
| Visual Merchandising Manager | Manager | |
| Average age | 43 | 44 |
| Gender ratio | Male, 31.7% Female, 68.3% | Male, 51.0% Female, 49.0% |
| Race ratio | Black or African American, 8.5% Unknown, 4.7% Hispanic or Latino, 18.0% Asian, 7.0% White, 61.2% American Indian and Alaska Native, 0.7% | Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 9% | 10% |