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Account executive vs sales manager

The differences between account executives and sales managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales manager has an average salary of $73,952, which is higher than the $69,618 average annual salary of an account executive.

The top three skills for an account executive include customer service, CRM and healthcare. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Account executive vs sales manager overview

Account ExecutiveSales Manager
Yearly salary$69,618$73,952
Hourly rate$33.47$35.55
Growth rate5%5%
Number of jobs205,561119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 63%
Average age4446
Years of experience-8

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Account executive vs sales manager salary

Account executives and sales managers have different pay scales, as shown below.

Account ExecutiveSales Manager
Average salary$69,618$73,952
Salary rangeBetween $44,000 And $109,000Between $42,000 And $129,000
Highest paying CityPortland, ORJersey City, NJ
Highest paying stateOregonNew Jersey
Best paying companyHitachi VantaraCapgemini
Best paying industryFinance-

Differences between account executive and sales manager education

There are a few differences between an account executive and a sales manager in terms of educational background:

Account ExecutiveSales Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Account executive vs sales manager demographics

Here are the differences between account executives' and sales managers' demographics:

Account ExecutiveSales Manager
Average age4446
Gender ratioMale, 57.2% Female, 42.8%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage5%7%

Differences between account executive and sales manager duties and responsibilities

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
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Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
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Account executive vs sales manager skills

Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%