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Advertising analyst vs analyst sales

The differences between advertising analysts and analyst sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising analyst and an analyst sales. Additionally, an analyst sales has an average salary of $69,093, which is higher than the $55,380 average annual salary of an advertising analyst.

The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for an analyst sales are salesforce, customer service, and data analysis.

Advertising analyst vs analyst sales overview

Advertising AnalystAnalyst Sales
Yearly salary$55,380$69,093
Hourly rate$26.62$33.22
Growth rate19%19%
Number of jobs26,34377,023
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age3737
Years of experience66

What does an advertising analyst do?

Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.

What does an analyst sales do?

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

Advertising analyst vs analyst sales salary

Advertising analysts and analyst sales have different pay scales, as shown below.

Advertising AnalystAnalyst Sales
Average salary$55,380$69,093
Salary rangeBetween $39,000 And $77,000Between $47,000 And $99,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyMetaGoogle
Best paying industryTechnologyFinance

Differences between advertising analyst and analyst sales education

There are a few differences between an advertising analyst and an analyst sales in terms of educational background:

Advertising AnalystAnalyst Sales
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Advertising analyst vs analyst sales demographics

Here are the differences between advertising analysts' and analyst sales' demographics:

Advertising AnalystAnalyst Sales
Average age3737
Gender ratioMale, 48.5% Female, 51.5%Male, 51.0% Female, 49.0%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.0% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between advertising analyst and analyst sales duties and responsibilities

Advertising analyst example responsibilities.

  • Manage 1000+ geographic target PPC campaigns with a monthly budget of $250K+.
  • Manage eCarList portfolio of boutique SEM agency relationships with strategic customers.
  • Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
  • Assist creative team with updating display ads and building website landing pages, utilizing PhotoShop and HTML.
  • Analyze clients' online ROI, expenditures, performance, and trends.
  • Consult with media agencies determine targeting strategies to accommodate their client's ROI goals.
  • Show more

Analyst sales example responsibilities.

  • Create and manage exceptional replenishment relationships with Wal-mart and Sam's.
  • Manage the entire RFQ process from start to finish including sourcing analysis, quote analysis, down select, and pricing.
  • Utilize VBA to automate tasks and increase productivity by significantly decreasing report completion time.
  • Analyze account specific POS data to determine titles for pocket placement and promotional opportunities to achieve company and client expectations.
  • Provide category analysis in PowerPoint format for use in buyer presentations.
  • Maintain issues database in SharePoint.
  • Show more

Advertising analyst vs analyst sales skills

Common advertising analyst skills
  • Digital Marketing, 11%
  • B Testing, 9%
  • Facebook, 9%
  • Client Facing, 8%
  • ROI, 8%
  • Data Analysis, 6%
Common analyst sales skills
  • Salesforce, 7%
  • Customer Service, 7%
  • Data Analysis, 6%
  • CRM, 6%
  • Sales Data, 5%
  • Strong Analytical, 4%

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