Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between advertising analysts and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising analyst and a marketing representative. Additionally, an advertising analyst has an average salary of $55,380, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Advertising Analyst | Marketing Representative | |
| Yearly salary | $55,380 | $47,376 |
| Hourly rate | $26.62 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 26,343 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Advertising analysts and marketing representatives have different pay scales, as shown below.
| Advertising Analyst | Marketing Representative | |
| Average salary | $55,380 | $47,376 |
| Salary range | Between $39,000 And $77,000 | Between $28,000 And $77,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Amazon |
| Best paying industry | Technology | Finance |
There are a few differences between an advertising analyst and a marketing representative in terms of educational background:
| Advertising Analyst | Marketing Representative | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising analysts' and marketing representatives' demographics:
| Advertising Analyst | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |