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The differences between advertising analysts and pricing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising analyst and a pricing analyst. Additionally, a pricing analyst has an average salary of $64,168, which is higher than the $55,380 average annual salary of an advertising analyst.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for a pricing analyst are pricing strategy, strong analytical, and customer service.
| Advertising Analyst | Pricing Analyst | |
| Yearly salary | $55,380 | $64,168 |
| Hourly rate | $26.62 | $30.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 26,343 | 73,462 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
Pricing analysts are responsible for examining competitors' pricing strategies and industry standards to aid businesses in determining and setting competitive pricing. These professionals study consumer habits and behavior to gauge their willingness to pay for products and examine consumer spending. They conduct impact and mathematical analyses, and large-scale research to come up with their conclusions. Other duties and responsibilities include developing revenue forecasts and statistical models, monitoring industry trends, and developing pricing tools that can quickly respond to the rapidly changing market trends and needs.
Advertising analysts and pricing analysts have different pay scales, as shown below.
| Advertising Analyst | Pricing Analyst | |
| Average salary | $55,380 | $64,168 |
| Salary range | Between $39,000 And $77,000 | Between $46,000 And $89,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Apple |
| Best paying industry | Technology | Finance |
There are a few differences between an advertising analyst and a pricing analyst in terms of educational background:
| Advertising Analyst | Pricing Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising analysts' and pricing analysts' demographics:
| Advertising Analyst | Pricing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 53.3% Female, 46.7% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.0% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |