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The differences between advertising analysts and product analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising analyst, becoming a product analyst takes usually requires 2-4 years. Additionally, a product analyst has an average salary of $79,316, which is higher than the $55,380 average annual salary of an advertising analyst.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for a product analyst are tableau, data analysis, and product management.
| Advertising Analyst | Product Analyst | |
| Yearly salary | $55,380 | $79,316 |
| Hourly rate | $26.62 | $38.13 |
| Growth rate | 19% | 11% |
| Number of jobs | 26,343 | 176,369 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing. They think of the possibilities for profit and sales and monitor the performance of products on the market to come up with a better product. Their responsibilities include company product evaluation, product understanding, and product rating reviews. Familiarity with Microsoft Office Suite, strong communication skills, and proficiency in database software is necessary for this job.
Advertising analysts and product analysts have different pay scales, as shown below.
| Advertising Analyst | Product Analyst | |
| Average salary | $55,380 | $79,316 |
| Salary range | Between $39,000 And $77,000 | Between $56,000 And $111,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between an advertising analyst and a product analyst in terms of educational background:
| Advertising Analyst | Product Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising analysts' and product analysts' demographics:
| Advertising Analyst | Product Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 53.2% Female, 46.8% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 7.6% Unknown, 4.5% Hispanic or Latino, 8.5% Asian, 14.6% White, 64.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |