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The differences between advertising sales and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and an advertising account executive. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for an advertising account executive are media sales, CRM, and client relationships.
| Advertising Sales | Advertising Account Executive | |
| Yearly salary | $73,239 | $62,123 |
| Hourly rate | $35.21 | $29.87 |
| Growth rate | -8% | -8% |
| Number of jobs | 132,877 | 117,707 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 78% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Advertising sales and advertising account executives have different pay scales, as shown below.
| Advertising Sales | Advertising Account Executive | |
| Average salary | $73,239 | $62,123 |
| Salary range | Between $58,000 And $91,000 | Between $44,000 And $87,000 |
| Highest paying City | New York, NY | Redding, CA |
| Highest paying state | New York | California |
| Best paying company | eBay | Microsoft |
| Best paying industry | Transportation | Telecommunication |
There are a few differences between an advertising sales and an advertising account executive in terms of educational background:
| Advertising Sales | Advertising Account Executive | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising sales' and advertising account executives' demographics:
| Advertising Sales | Advertising Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 41.4% Female, 58.6% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |