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The differences between advertising sales and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and an advertising coordinator. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Advertising Sales | Advertising Coordinator | |
| Yearly salary | $73,239 | $47,872 |
| Hourly rate | $35.21 | $23.02 |
| Growth rate | -8% | -8% |
| Number of jobs | 132,877 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Advertising sales and advertising coordinators have different pay scales, as shown below.
| Advertising Sales | Advertising Coordinator | |
| Average salary | $73,239 | $47,872 |
| Salary range | Between $58,000 And $91,000 | Between $36,000 And $62,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New York | New York |
| Best paying company | eBay | AACSB |
| Best paying industry | Transportation | Real Estate |
There are a few differences between an advertising sales and an advertising coordinator in terms of educational background:
| Advertising Sales | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising sales' and advertising coordinators' demographics:
| Advertising Sales | Advertising Coordinator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |