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Advertising sales vs inside sales associate

The differences between advertising sales and inside sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and an inside sales associate. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $40,687 average annual salary of an inside sales associate.

The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for an inside sales associate are inside sales, sales associates, and strong customer service.

Advertising sales vs inside sales associate overview

Advertising SalesInside Sales Associate
Yearly salary$73,239$40,687
Hourly rate$35.21$19.56
Growth rate-8%4%
Number of jobs132,877320,863
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 63%
Average age4447
Years of experience44

What does an advertising sales do?

An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.

What does an inside sales associate do?

An inside sales associate is responsible for selling the company's goods and services through remote communication. Inside sales associates make calls to potential customers, demonstrate the products' features, take orders, process payments, and inform the customers of the delivery details. They strategize the most effective sales pitches to attract the customers on purchasing more services that would generate revenues and increase the company's profitability and brand image. An inside sales associate also supports the marketing team in developing marketing campaigns and promotional offers depending on customer demands and requests.

Advertising sales vs inside sales associate salary

Advertising sales and inside sales associates have different pay scales, as shown below.

Advertising SalesInside Sales Associate
Average salary$73,239$40,687
Salary rangeBetween $58,000 And $91,000Between $30,000 And $54,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateNew YorkWashington
Best paying companyeBayMSCI
Best paying industryTransportationHealth Care

Differences between advertising sales and inside sales associate education

There are a few differences between an advertising sales and an inside sales associate in terms of educational background:

Advertising SalesInside Sales Associate
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Advertising sales vs inside sales associate demographics

Here are the differences between advertising sales' and inside sales associates' demographics:

Advertising SalesInside Sales Associate
Average age4447
Gender ratioMale, 47.8% Female, 52.2%Male, 57.3% Female, 42.7%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.1% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between advertising sales and inside sales associate duties and responsibilities

Advertising sales example responsibilities.

  • Operate Salesforce and manage opportunities accordingly.
  • Present an advertisement solution with an attainable ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
  • Educate business owners on search engines (yahoo, google, etc . )

Inside sales associate example responsibilities.

  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • Provide awareness to customers of the benefits of moving to a cloud platform for intra/customer facing web applications.
  • Develop a standardize, customize CRM system to track sales and marketing ROI that link into operational and financial ERP systems.
  • Calculate roofing amounts/square footage etc.
  • Maintain cleanliness and organization of stockroom shelves.
  • Conduct effective outbound telemarketing calls to potential and existing clients.
  • Show more

Advertising sales vs inside sales associate skills

Common advertising sales skills
  • Media Sales, 20%
  • Business Relationships, 12%
  • Business Development, 10%
  • Newspapers, 10%
  • SEO, 10%
  • Real Estate, 6%
Common inside sales associate skills
  • Inside Sales, 13%
  • Sales Associates, 7%
  • Strong Customer Service, 6%
  • Sales Process, 5%
  • Customer Satisfaction, 5%
  • Sales Floor, 5%