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The differences between advertising sales and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising sales, becoming a marketing and sales associate takes usually requires 4-6 years. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Advertising Sales | Marketing And Sales Associate | |
| Yearly salary | $73,239 | $45,665 |
| Hourly rate | $35.21 | $21.95 |
| Growth rate | -8% | 19% |
| Number of jobs | 132,877 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Advertising sales and marketing and sales associates have different pay scales, as shown below.
| Advertising Sales | Marketing And Sales Associate | |
| Average salary | $73,239 | $45,665 |
| Salary range | Between $58,000 And $91,000 | Between $30,000 And $69,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New York | Washington |
| Best paying company | eBay | McKinsey & Company Inc |
| Best paying industry | Transportation | Technology |
There are a few differences between an advertising sales and a marketing and sales associate in terms of educational background:
| Advertising Sales | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising sales' and marketing and sales associates' demographics:
| Advertising Sales | Marketing And Sales Associate | |
| Average age | 44 | 37 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |